Success Stories

Brief
In 2025, PRF briefed us to bring to life a RICARD PARADER for the 2026 Football World Cup.​

The concept was inspired by an existing one-piece wooden glorifier that PRF wanted to scale and launch during the World Cup event to generate social and media buzz. The objective was to create a new iconic brand asset for Ricard while also providing bar owners with a functional and practical POS.​

What We Did
We engaged our admi Creative Team to develop the initial sketches, 3D renderings, technical drawings, and production files.​

We partnered with an EU manufacturer and maintained tight project management throughout every stage of the project. A kick-off meeting was organised with all stakeholders involved — PRF, the admi Account Team, the admi Creative Team, and the manufacturer — to align on objectives, expectations, timelines, and responsibilities, ensuring a collaborative approach from the outset.​

This close coordination and teamwork enabled us to successfully manage this complex project within a very challenging timeframe.​

Results
The Parader has been delivered on time for the start of the Football World Cup. This success was the result of strong collaboration between the PRF TM stakeholder and admi Team. ​

Positive feedback received from TM and client decided to double the quantities. ​

New repeat orders should follow soon and more improvements should be integrated. ​