--- title: Key takeaways from Iterable Activate Summit 2025 description: Having a healthy CRM / Customer Relationship Manager strategy and process leads to cost savings, compliance and conversion. image: https://indicia.konicaminolta.com/hubfs/IMG_0331.jpg --- [**](https://indicia.konicaminolta.com/blog/activatetakeaways2025#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") ![Debra Wolf, Strategy Director](https://indicia.konicaminolta.com/hubfs/Screenshot%202025-03-06%20at%204.24.09%20PM.png) Debra Wolf, Strategy Director 16 April 2025 # Key takeaways from Iterable Activate Summit 2025 ## AI is just the tip of the iceberg for marketers this year. ![Debra Wolf, Strategy Director](https://indicia.konicaminolta.com/hubfs/Screenshot%202025-03-06%20at%204.24.09%20PM.png) Debra Wolf, Strategy Director 16 April 2025 ## AI is just the tip of the iceberg for marketers this year. ## If you missed Iterable Activate 2025 get the download from our Strategy Director and speaker Debra Wolf. As sponsors of [Iterable Activate Summit 2025](https://indicia.konicaminolta.com/en-us/activatesummit2025), **our experts took the stage with Eric Bledsoe, our client partner from STIHL, to explore how deep audience understanding strengthens those connections to drive ROI. **By exploring how STIHL has migrated to Iterable, we demonstrated how smart planning and real-time data help create personalized messages that truly connect—getting the right message to the right person at the right time. We’re feeling rejuvenated as we head back to work and reflecting on our key takeaways from Iterable Activate Summit 2025: ## **In AI we trust** AI was the biggest topic at Activate Summit and remains top of mind for marketers this year, but how do you integrate it into your campaigns? Successfully deploying machine learning, natural language processing, and generative AI are key to staying ahead and working more strategically. Similar to the strategy we’ve deployed with STIHL, AI-driven content personalization strengthens customer relationships, ultimately driving sales. ## **Brand love alone doesn't drive sales** When it comes to brand growth, smart planning and real-time data, along with truly understanding your audience, are what drive ROI. Many brands focus on building emotional connections, but brand love alone doesn’t always drive sales. The real challenge is translating this emotion into measurable business growth. **Understanding what influences customer decisions **empowers marketers to craft more relevant, impactful experiences. Marketers today need to hyper-segment and personalize communications while using data to align messaging. This, along with personalized touches within customers’ preferred channels and creative that truly resonates, make the ‘secret sauce’ that leads to increased revenue.   ## **There is strength in partnerships ** While having a consolidated martech stack offers tremendous benefits, no one platform can encapsulate the capabilities of 120 different tools. That’s where integrations and partnerships come in. As Iterable Changemaker Partners, we are experts at harnessing the power of its Customer Engagement Platform. We combine their innovative technology with data analytics, strategy, and creative. We then use these insights to inform creative strategies that drive emotional connections between brands and their audiences. When your current tech is enhanced with strategy and data expertise, productivity, sales, and ROI all increase. ## **Mindful moments can be found anywhere** Conferences can be exciting and exhilarating, but they can also be stressful for some with the overload of new information and countless new faces to meet. Luckily, Activate Summit created the perfect place for attendees to recharge- a beading bar! Attendees were able to stop by at any point in the conference to create their own bracelet or charm. The benefits of crafting include a reduction in stress, boost of self-esteem, and even enhanced cognitive abilities. The bead bar was the perfect place to recharge in the middle of the conference, and chat with others in a more casual setting.   Feeling inspired to invigorate your own marketing efforts? Complete our 5-minute CRM Maturity Assessment to get the lowdown on your current CRM capabilities and strategic recommendations for making changes to increase sales.  [![CRM Maturity Assessment](https://no-cache.hubspot.com/cta/default/185862/2274204d-7d01-404a-8493-00a97d79cdbd.png)](https://cta-redirect.hubspot.com/cta/redirect/185862/2274204d-7d01-404a-8493-00a97d79cdbd)   Share article ![](https://indicia.konicaminolta.com/hs-fs/hubfs/Email_asset_library/Heineken/Metaphore_P1/spacer.gif?width=30&height=30&name=spacer.gif) - First Name - Last Name - Company Name - Email* - Phone Number - What can we help with? * Please Select I would like more information about your services I have a general question / comment Looking for a supplier - How can we help? - Which services are you interested in? (can select more than one) Creative ProductionDataPrintRetailTechnology - Tell us more information about what you are looking for / what you need help with in regards to those services? - Do you know when your renewal date is for your current Creative Production contracts are? -Month -DayYear ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date - Do you know when your renewal date is for your current Data contracts are? -Month -DayYear ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date - Do you know when your renewal date is for your current Print contracts are? -Month -DayYear ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date - Do you know when your renewal date is for your current Retail contracts are? -Month -DayYear ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date - Do you know when your renewal date is for your current Technology contracts are? -Month -DayYear ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date - I would like to opt out of marketing information about relevant videos, podcasts and testimonials - unsubscribe - read privacy policy - Date -Month -DayYear ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date - Send - Should be Empty: ## Want more? ## How AI-assisted shopping will shake up the retail landscape → Author: Debra Wolf 17 June 2025 ## Key takeaways from Iterable Activate Summit 2025 → Author: Debra Wolf 16 April 2025 AI is just the tip of the iceberg for marketers this year. 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