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Knowledge sharing

Leaner better faster marketing – download now

Author: Andy Penfold 17 August 2020

How an alliance between procurement and marketing can transform your brand’s spending and drive stronger marketing performance. Download our free report now…

Steps you can take to succeed in retail – download now

Author: Andy Penfold 29 July 2020

How to take effective action to adapt to the new retail environment. Download our free report now…

An ‘electrifying’ night…

Author: Andy Penfold 30 November 2018

Our September event was a great chance to discover some of the ways we’re helping our clients win at marketing – while enjoying some drinks, nibbles and chat wi...

5 retail lessons from Thread.com: Converting the bored shopper

Author: Andy Penfold 28 September 2018

How do you cut through the boredom some men feel when shopping for clothes? For our Head of Marketing Andy Penfold, personal shopping site Thread.com has a few ...

How are YOU adapting to our age of uncertainty?

Author: Andy Penfold 30 June 2018

It’s probably something that someone tries to claim every few years, but seriously – has the pace and scope of shifting sands ever seemed more complex than they...

Efficient and effective – fixing the broken agency model

Author: Andy Penfold 11 February 2018

Recent research from ISBA has found that nearly two thirds of advertisers are shifting towards stronger relationships with fewer suppliers, favouring agencies w...

How to get your strategy right for Black Friday

Author: Andy Penfold 20 November 2017

The boom in A.I. is all about making data work for you

Author: Andy Penfold 02 November 2017

What with Alexa, autonomous cars and Blade Runner 2049 replicants, we can’t move for A.I. hype right now. But how does the tech impact marketers and what do mar...

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