6 ways the physical world is merging with the digital →
Author: Indicia Worldwide team23 July 2018
Phygital. Not heard of it? The OED hasn’t yet acknowledged it, but we bet our bottom dollar it will be under “P” very soon. It’s a portmanteau of “physical” and...
A decade at the top: Apple’s App Store turns ten →
Author: Indicia Worldwide team23 July 2018
To celebrate the 10th anniversary of Apple’s App Store, we’ve created an infographic to show how it still leads the pack.
What does Alibaba’s A.I. Copywriter mean for you? →
Author: Indicia Worldwide team18 July 2018
Chinese e-commerce giant Alibaba launched an artificial intelligence (AI) tool that can produce up to 20,000 lines of copy every second. What does this mean for...
Ten years in retail: then and now →
Author: Indicia Worldwide team03 July 2018
It seems as though the past 10 years have flown by. But looking back, an awful lot has changed, especially in the hyper-competitive and ever-evolving retail env...
England’s World Cup: 52 years of hurt never stopped us streaming →
Author: Indicia Worldwide team01 July 2018
Video referees have got a lot of press over the last couple of weeks of World Cup action, but we’re more interested in VoD than VAR.
The never normal world: Harry Kane collides with Blockchain →
Author: Indicia Worldwide team28 June 2018
By Richard Norton, Indicia, Executive Creative Director, June 25th 2018
Measuring in-store marketing effectiveness – your questions answered →
Author: Indicia Worldwide team25 June 2018
With the recent advances in technology and data, retailers are now able to optimise their in-store marketing. Here we help you understand how you can measure in...
The importance of staying flexible →
Author: Indicia Worldwide team14 June 2018
Never do this. Always do that. Why do marketers deal in absolutes? We report on a talk from Cindy Gallop all about being flexible in our approaches
How to tread the line between CSR and falling off the bandwagon →
Author: Indicia Worldwide team14 June 2018
Brands love get involved with the big news of the moment. But what are the opportunities and risks of jumping into the next bandwagon?
Apple wants you to reduce your screentime… but do you? →
Author: Indicia Worldwide team08 June 2018
Following Google's lead, Apple has released digital wellbeing tools to help people reduce screentime. Given the consumer's relentless use of mobile, will it wor...
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