--- title: Stories | Indicia | Indicia Worldwide team (4) description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works. (4) --- [**](https://indicia.konicaminolta.com/blog/author/indicia-worldwide-team/page/4#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") # Knowledge sharing ## 6 ways the physical world is merging with the digital → Author: Indicia Worldwide team 23 July 2018 Phygital. Not heard of it? The OED hasn’t yet acknowledged it, but we bet our bottom dollar it will be under “P” very soon. It’s a portmanteau of “physical” and... ## A decade at the top: Apple’s App Store turns ten → Author: Indicia Worldwide team 23 July 2018 To celebrate the 10th anniversary of Apple’s App Store, we’ve created an infographic to show how it still leads the pack. ## What does Alibaba’s A.I. Copywriter mean for you? → Author: Indicia Worldwide team 18 July 2018 Chinese e-commerce giant Alibaba launched an artificial intelligence (AI) tool that can produce up to 20,000 lines of copy every second. What does this mean for... ## Ten years in retail: then and now → Author: Indicia Worldwide team 03 July 2018 It seems as though the past 10 years have flown by. But looking back, an awful lot has changed, especially in the hyper-competitive and ever-evolving retail env... ## England’s World Cup: 52 years of hurt never stopped us streaming → Author: Indicia Worldwide team 01 July 2018 Video referees have got a lot of press over the last couple of weeks of World Cup action, but we’re more interested in VoD than VAR. ## The never normal world: Harry Kane collides with Blockchain → Author: Indicia Worldwide team 28 June 2018 By Richard Norton, Indicia, Executive Creative Director, June 25th 2018 ## Measuring in-store marketing effectiveness – your questions answered → Author: Indicia Worldwide team 25 June 2018 With the recent advances in technology and data, retailers are now able to optimise their in-store marketing. Here we help you understand how you can measure in... ## The importance of staying flexible → Author: Indicia Worldwide team 14 June 2018 Never do this. Always do that. Why do marketers deal in absolutes? We report on a talk from Cindy Gallop all about being flexible in our approaches ## How to tread the line between CSR and falling off the bandwagon → Author: Indicia Worldwide team 14 June 2018 Brands love get involved with the big news of the moment. But what are the opportunities and risks of jumping into the next bandwagon? ## Apple wants you to reduce your screentime… but do you? → Author: Indicia Worldwide team 08 June 2018 Following Google's lead, Apple has released digital wellbeing tools to help people reduce screentime. Given the consumer's relentless use of mobile, will it wor... [← Prev](https://indicia.konicaminolta.com/blog/author/indicia-worldwide-team/page/3) [1](https://indicia.konicaminolta.com/blog/author/indicia-worldwide-team/page/1) [2](https://indicia.konicaminolta.com/blog/author/indicia-worldwide-team/page/2) [3](https://indicia.konicaminolta.com/blog/author/indicia-worldwide-team/page/3) [4](https://indicia.konicaminolta.com/blog/author/indicia-worldwide-team/page/4) [5](https://indicia.konicaminolta.com/blog/author/indicia-worldwide-team/page/5) [Next →](https://indicia.konicaminolta.com/blog/author/indicia-worldwide-team/page/5) ## Work with us? Get in touch to see how we can create new value for you [Contact](https://indicia.konicaminolta.com/contact) [![Vector (4)](https://indicia.konicaminolta.com/hs-fs/hubfs/2023%20New%20website%20prototype/Vector%20(4).png?width=82&height=41&name=Vector%20(4).png "Vector (4)")](https://indicia.konicaminolta.com) Follow us on:  [Instagram](https://www.instagram.com/indiciaworldwide/?hl=en)    [LinkedIn](https://www.linkedin.com/company/indicia_2)    [YouTube](https://www.youtube.com/channel/UCBVjp4RG6-8U_pt8hG5QARQ) [Terms of use](https://indicia.konicaminolta.com/legal/terms-of-use)  [Privacy policy](https://indicia.konicaminolta.com/legal/privacy-policy)  [Cookie statement](https://indicia.konicaminolta.com/legal/cookie-statement)  [Modern slavery statement](https://indicia.konicaminolta.com/hubfs/Modern-Slavery-Statement_2025.pdf)  [Tax strategy](https://indicia.konicaminolta.com/legal/tax-strategy) Copyright ©2025 Indicia Worldwide   ![Web_trio_450](https://indicia.konicaminolta.com/hs-fs/hubfs/Web_trio_450.png?width=1800&height=450&name=Web_trio_450.png "Web_trio_450") [↑ Top ](https://indicia.konicaminolta.com/blog/author/indicia-worldwide-team/page/4#) ![](https://px.ads.linkedin.com/collect/?pid=2784153&fmt=gif)