--- title: Stories | Indicia | Katherine Brand description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works. --- [**](https://indicia.konicaminolta.com/blog/author/katherine-brand/page/1#) [![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/) - Europe - Asia Pacific - Americas ![km](https://indicia.konicaminolta.com/hubfs/km.svg "km") # Knowledge sharing ## 6 questions retailers can answer with predictive analytics → Author: Katherine Brand 10 July 2020 How retailers can transform their marketing by leveraging predictive analytics techniques to solve business problems… ## Getting started with predictive analytics → Author: Katherine Brand 10 July 2020 The ability to predict outcomes has a huge benefit to marketers. Here’s how predictive analytics can transform your marketing fortunes, and how to kick off… ## Data driven marketing success stories → Author: Katherine Brand 03 June 2020 5 amazing examples of data-driven marketing getting impressive results… ## What is a single customer view and why do I need one? → Author: Katherine Brand 28 May 2020 A single customer view (SCV) makes data and marketing the beating heart of a business – and moves you towards real customer centricity [1](https://indicia.konicaminolta.com/blog/author/katherine-brand/page/1) ## Work with us? Get in touch to see how we can create new value for you [Contact](https://indicia.konicaminolta.com/contact) [![Vector (4)](https://indicia.konicaminolta.com/hs-fs/hubfs/2023%20New%20website%20prototype/Vector%20(4).png?width=82&height=41&name=Vector%20(4).png "Vector (4)")](https://indicia.konicaminolta.com) Follow us on:  [Instagram](https://www.instagram.com/indiciaworldwide/?hl=en)    [LinkedIn](https://www.linkedin.com/company/indicia_2)    [YouTube](https://www.youtube.com/channel/UCBVjp4RG6-8U_pt8hG5QARQ) [Terms of use](https://indicia.konicaminolta.com/legal/terms-of-use)  [Privacy policy](https://indicia.konicaminolta.com/legal/privacy-policy)  [Cookie statement](https://indicia.konicaminolta.com/legal/cookie-statement)  [Modern slavery statement](https://indicia.konicaminolta.com/hubfs/Modern-Slavery-Statement_2025.pdf)  [Tax strategy](https://indicia.konicaminolta.com/legal/tax-strategy) Copyright ©2025 Indicia Worldwide   ![Web_trio_450](https://indicia.konicaminolta.com/hs-fs/hubfs/Web_trio_450.png?width=1800&height=450&name=Web_trio_450.png "Web_trio_450") [↑ Top ](https://indicia.konicaminolta.com/blog/author/katherine-brand/page/1#) ![](https://px.ads.linkedin.com/collect/?pid=2784153&fmt=gif)