---
title: Stories | Indicia | Steve Lowell
description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works.
---

[**](https://indicia.konicaminolta.com/blog/author/steve-lowell/page/1#)

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# Knowledge sharing

<https://indicia.konicaminolta.com/blog/is-predictive-analytics-modelling-still-predictive>

## Is predictive analytics modelling still predictive? →

Author: Steve Lowell 31 July 2020

 Will consumer lockdown habits become long-term habits? Exploring the future of predictive modelling, post-COVID… 

<https://indicia.konicaminolta.com/blog/is-predictive-analytics-modelling-still-predictive>

<https://indicia.konicaminolta.com/blog/find-your-groove-with-analytics>

## Find your groove with analytics →

Author: Steve Lowell 24 June 2020

 Less flower power and more brain power – why the 70s science of analytics is coming back full circle 

<https://indicia.konicaminolta.com/blog/find-your-groove-with-analytics>

<https://indicia.konicaminolta.com/blog/5-data-principles-every-marketer-needs-to-understand>

## 5 data principles every marketer needs to understand →

Author: Steve Lowell 07 November 2018

 Why understanding data is essential in modern marketing – and what you need to know… 

<https://indicia.konicaminolta.com/blog/5-data-principles-every-marketer-needs-to-understand>

<https://indicia.konicaminolta.com/blog/data-science-in-the-real-world>

## Data Science in the real world →

Author: Steve Lowell 27 July 2018

 Storytelling isn’t necessarily a skill you’d associate with data scientists, but our Director of Insight and Data Steve Lowell says good data analysis isn’t jus... 

<https://indicia.konicaminolta.com/blog/data-science-in-the-real-world>

<https://indicia.konicaminolta.com/blog/how-to-win-at-crm-post-gdpr>

## How to win at CRM post-GDPR →

Author: Steve Lowell 25 June 2018

 As the GDPR dust settles, we got to the bottom of how GDPR will affect your CRM, how you can avoid the roadblocks and make GDPR work in your favour. 

<https://indicia.konicaminolta.com/blog/how-to-win-at-crm-post-gdpr>

<https://indicia.konicaminolta.com/blog/what-now-four-predictions-for-after-gdpr-day>

## What now? Four predictions for after GDPR day →

Author: Steve Lowell 25 May 2018

 Steve Lowell, Indicia’s Director of Insight and Data, offers four predictions as the GDPR dust settles… 

<https://indicia.konicaminolta.com/blog/what-now-four-predictions-for-after-gdpr-day>

[1](https://indicia.konicaminolta.com/blog/author/steve-lowell/page/1)

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