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Knowledge sharing

Introducing iD – a better way to make better business decisions

Author: Tom Hurrell 24 May 2019

With more data than ever at your disposal, deciding what to do with it has never been more challenging. Sound familiar? Find out how iD can help you make better...

The real winners of the World Cup

Author: Tom Hurrell 12 July 2018

As England recovers from last night’s heartbreak, we salute a team that overperformed – and take a look at some of the big marketing winners of the World Cup…

The beauty of imperfection: What marketers can learn from Wabi-sabi

Author: Tom Hurrell 18 June 2018

In ad land, we usually strive for perfection. We want to choose the perfect words, the perfect image, the perfect placement: everything working in harmony.But w...

Always-on marketing – all you need to know

Author: Tom Hurrell 15 June 2018

An always-on marketing strategy is becoming increasingly important for brands as consumer demands shift towards multi-channel experiences. We explore the opport...

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