---
title: Stories | Indicia | Tom Hurrell
description: We get closer. To create great marketing, you need knowledge. Of human behaviour, trends and the latest technology. We make it our business to get closer. To you, your challenges and your audience. It works.
---

[**](https://indicia.konicaminolta.com/blog/author/tom-hurrell/page/1#)

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# Knowledge sharing

<https://indicia.konicaminolta.com/blog/introducing-id-a-better-way-to-make-better-business-decisions>

## Introducing iD – a better way to make better business decisions →

Author: Tom Hurrell 24 May 2019

 With more data than ever at your disposal, deciding what to do with it has never been more challenging. Sound familiar? Find out how iD can help you make better... 

<https://indicia.konicaminolta.com/blog/introducing-id-a-better-way-to-make-better-business-decisions>

<https://indicia.konicaminolta.com/blog/the-real-winners-of-the-world-cup>

## The real winners of the World Cup →

Author: Tom Hurrell 12 July 2018

 As England recovers from last night’s heartbreak, we salute a team that overperformed – and take a look at some of the big marketing winners of the World Cup… 

<https://indicia.konicaminolta.com/blog/the-real-winners-of-the-world-cup>

<https://indicia.konicaminolta.com/blog/the-beauty-of-imperfection-what-marketers-can-learn-from-wabi-sabi>

## The beauty of imperfection: What marketers can learn from Wabi-sabi →

Author: Tom Hurrell 18 June 2018

 In ad land, we usually strive for perfection. We want to choose the perfect words, the perfect image, the perfect placement: everything working in harmony.But w... 

<https://indicia.konicaminolta.com/blog/the-beauty-of-imperfection-what-marketers-can-learn-from-wabi-sabi>

<https://indicia.konicaminolta.com/blog/always-on-marketing-all-you-need-to-know>

## Always-on marketing – all you need to know →

Author: Tom Hurrell 15 June 2018

 An always-on marketing strategy is becoming increasingly important for brands as consumer demands shift towards multi-channel experiences. We explore the opport... 

<https://indicia.konicaminolta.com/blog/always-on-marketing-all-you-need-to-know>

[1](https://indicia.konicaminolta.com/blog/author/tom-hurrell/page/1)

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