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Knowledge sharing

Why consumer centric retail marketing gets results (and how to do it)

Author: Tsuey Lee 17 November 2020

From in-store marketing to direct-to-consumer selling, brands have a range of new challenges to navigate in retail. Customer centric thinking is the thread that...

How to use social media to boost in-store sales

Author: Tsuey Lee 30 July 2020

Seamlessly integrated social media can help drive sales in-store – here’s how to get it right…

10 tips for running a successful integrated marketing campaign

Author: Tsuey Lee 18 May 2020

In a world of channel fragmentation and dwindling budgets, integrated marketing is tough. Here's how to get on top of it and connect to consumers on their terms...

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