Webinars: the marketers' lockdown recovery guide

Exploring the steps you can take to get ahead of the world’s reopening post lockdown

Join us as we look at how marketing will look, and how you can win, as we work though the COVID-19 crisis and beyond.

This five-webinar series featured stacks of insight, real-world examples and practical advice so you can go with confidence into the 'new normal. All the details of all the sessions are below…

Leaner better faster stronger marketing

Now more than ever, the removal of fragmentation and friction in marketing is essential. How else can CMOs and their procurement colleagues work within pandemic-driven budgetary constraints? Watch our webinar and explore…

How CMOs and procurement can collaborate to build a marketing supply chain that performs
How Total Cost of Ownership (TCO) modelling applies to marketing
How your brand compares to some of the latest success stories

5 steps for success in ‘new normal’ retail

Watch now to explore 5 ways you can do more for less with your in-store/POS budget by understanding:

How consumer mindsets are changed right now and how they might behave in the aftermath of the crisis
What brands will need to change in-store to reassure customers that they’re safe
How brands can create engaging in-store marketing in the new environment
How new technology can prove the effectiveness of your changes before costly rollout
How to keep selling to those customers who have shifted online and miss your POS

How to capitalise on the shift to online

Discover the steps you can take right now to optimise your online sales channel and capitalise on consumers’ shift to ‘online for everything’.

Explore…

How GDPR compliant data will help you win sales
How to deliver personalised digital experiences
How to optimise your site for better conversions

Steps to leverage 1st party data and rebuild sales post lockdown

What marketing leaders can plan, right now, to build the 1st party data that’s required for the new economy that’s likely to emerge. Discover:

The likely short- and medium-term impacts upon post lockdown consumer behaviour
Why building a 1st party data solution is key to future success (and risk management)
How to go about capturing and leveraging compliant 1st party data that you’re going to need
How this approach powers marketers to be at the heart of any organisation’s strategic thinking

Rebuilding retail sales, post lockdown

Explore how Intelligent Retail solutions can help brands rapidly rebuild sales in the post-lockdown economy. Learn:

The likely short- and medium-term impacts upon post lockdown retail consumer behaviour
How these changes will affect current retail practices
How new forms of Intelligent Retail solutions offer readiness for this new world
How these approaches can address the twin challenge of effectiveness and efficiency
Why these new tools offer ways to dramatically improve intelligence from data
How these approaches empower boards to take informed decisions

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How to deliver data-driven digital journeys across devices →

Indicia 25 June 2022

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