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Here's what the numbers mean… 

4-5 You’re leading edge, taking opportunities to secure competitive advantage
3-4 Above average performance but with opportunities for considerable pay-off
2-3 Not unusual, but you could be exposed to change in the business environment
1-2 You’re very exposed to changes in the business environment

So, you want to get to know your customers better?

Your radar diagram shows you how you perform across various facets of meeting this goal.

Resources to help you improve

Skill up and win out – here is a stash of resources designed to guide you towards greater success in this area…

How first-party data will save your brand

Watch the webinar→

Optimise online to win sales

Step-by-step guide – watch the webinar→

Getting started with predictive analytics

How to understand and predict customer action→

How The Very Group finds new incremental customers 

See the success story →

Team up with us to succeed

We help ITV, Very, Nissan and more get better results through better customer understanding. Talk to us to explore routes to success