Marketing Activation Manager

Permanent
Operations
Vienna

We are currently looking for a Marketing Activation Manager to act as a Partner to our clients and manage exciting Print and POS marketing campaigns.

Purpose of the Role

We are currently looking for a Marketing Activation Manager to develop a good understanding of the client’s business, key drivers in the retail/marketing activation sector and become established as a trusted partner. To also provide value-added service as part of a client-facing team managing client marketing projects, through compliance with the SLA and Indicia Worldwide’s commercial principles.

We are looking for someone who is solution orientated, with strong communication skills, “can-do” attitude and ability to work collaboratively with clients and colleagues but as well as on their own to deliver award winning work. We are looking for someone with Print Management/POS experience to focus on client campaigns from a more strategic perspective.

Key Responsibilities: 

A successful Marketing Activation Manager will perform the below activities within the respectful areas of expertise:

 Client relationship management

  • Take the lead in overseeing day to day client interaction and briefings whilst taking the time to understand your client’s business and key challenges
  • Maintaining regular client contact with key clients to build awareness of delivery and account status.
  • Proactively manage client expectations by providing regular activity updates, advice and recommendations to enhance delivery and campaign performance.
  • Participate in client meetings contributing to the evolution of the client’s POSM and print strategy and requirements
  • Encourage client adoption of key process initiatives including rate cards, order windows, etc.

Retail/Marketing Activation expertise

  • Create a collaborative environment and stimulate discussion on upcoming projects and POSM requirements sharing your knowledge of the retail marketing activation sector.
  • Confidently demonstrate your knowledge as a POSM subject matter experts and are happy to field questions and find solutions e.g. new materials.

Campaign management

  • Be comfortable questioning a client brief to ensure you can clearly communicate the requirements to the production teams.
  • Hold discussions with your clients about their brief requirements and add your thoughts, insights and knowledge to help define their brief.
  • Brief the production team and get their support on accurate and thorough spec completion and follow the required ways of working
  • Provide regular campaign updates and proactively communicate next steps to clients in advance.
  • Produce clear campaign plans and manage client expectations confidently throughout the delivery of a project.
  • Ensure all activity reports are accurate and deliver value to your client based on their reporting requirements

Data Quality, Reporting and Insight

  • Present monthly review of savings and projects delivered highlighting key achievements, challenges and progress against reciprocal KPI’s
  • Prepare the reporting content and examples for the monthly meetings and QBR’s and work with the CSD’s to share wider company news and best practise from the wider client activity
  • Understand why savings are up/down and proactively take steps to collaborate with key stakeholders to improve performance and ensure data accuracy and completeness

Key Experience, Knowledge and Skills:

  • Proven experience managing complex clients’ requirement and dynamics.
  • Extensive print and marketing production experience gained in a Print Management and agency environment.
  • Experience in a Print Management company with focus to Marketing clients, or BTL agency.
  • Print, digital and integrated experience. Experience in Creative Production environment is a significant advantage.
  • Understanding of entire end to end process from client strategic requirement to delivery cross channel.
  • Experience in project management.
  • Demonstrable experience of collaboration, with peers and virtual teams, with the ability to provide and receive constructive challenge.

 

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