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Plastic-free Kombi van display for Nestlé clinches gold at the 2021 Pride in Print Awards

The impressive OKD Kombi van display for Nestlé New Zealand was awarded Gold at the 2021 Pride in Print Awards in the Point of Sale Display Stands category, with the judges citing its complex concept, well-thought-out design, excellent execution and zero plastic use as standout qualities.

Made from 100% cardboard and fully recyclable, the display sits in stores across New Zealand, delighting shoppers with its clever design and size.

The Challenge

Nestlé Maggi had looked to introduce experiential point of sale stands for Christmas and needed in-store displays that would draw eyeballs and create exciting moments, all while being fully sustainable. Presenting its Original Kiwi Dip (OKD) – considered a long-time favourite in New Zealand – in a fun and fresh way was also top of mind as it vies for shopper attention in already crowded shopping aisles.

Our Approach

Working within a tight deadline during a particularly busy time of the year, the team needed to deliver fast. Drawing inspiration from a previous Christmas POS stand executed for a pet supplier chain, the team suggested having the Kombi van be a key feature of the design for the new Maggi displays. A fun, classic model that brings shoppers Maggi’s classic condiment and Kiwis’ perennial dining accompaniment.

Through close collaboration with local supplier APC Innovate, the POS units were structurally engineered, produced, and set up in stores in less than three weeks, in time for the Christmas period. We successfully delivered an initial run of five displays just 19 days after being supplied the render of the van. This was followed by 20 more three months later, with one display eventually set up in 25 different stores.

Results

With sustainability being a core requirement, the units were created from 100% cardboard – all while ensuring the towers have the required weight-bearing strength. The displays are able to hold Maggi’s Onion Soup mix and Nestlé’s Reduced Cream (ingredients for the dip) on the sides and back.

Field teams were also provided with all the information they needed to independently set up the plastic-free and fully recyclable displays in-store.

The OKD Kombi van display received positive feedback from the Nestlé team, who thought the display’s attention-grabbing size and impact on shopper disruption more than made up for the effort that went into setting it up.

The impressive OKD Kombi van display for Nestlé New Zealand was awarded Gold at the 2021 Pride in Print Awards in the Point of Sale Display Stands category, with the judges citing its complex concept, well-thought-out design, excellent execution and zero plastic use as standout qualities.

Made from 100% cardboard and fully recyclable, the display sits in stores across New Zealand, delighting shoppers with its clever design and size.

The Challenge

Nestlé Maggi had looked to introduce experiential point of sale stands for Christmas and needed in-store displays that would draw eyeballs and create exciting moments, all while being fully sustainable. Presenting its Original Kiwi Dip (OKD) – considered a long-time favourite in New Zealand – in a fun and fresh way was also top of mind as it vies for shopper attention in already crowded shopping aisles.

Our Approach

Working within a tight deadline during a particularly busy time of the year, the team needed to deliver fast. Drawing inspiration from a previous Christmas POS stand executed for a pet supplier chain, the team suggested having the Kombi van be a key feature of the design for the new Maggi displays. A fun, classic model that brings shoppers Maggi’s classic condiment and Kiwis’ perennial dining accompaniment.

Through close collaboration with local supplier APC Innovate, the POS units were structurally engineered, produced, and set up in stores in less than three weeks, in time for the Christmas period. We successfully delivered an initial run of five displays just 19 days after being supplied the render of the van. This was followed by 20 more three months later, with one display eventually set up in 25 different stores.

Results

With sustainability being a core requirement, the units were created from 100% cardboard – all while ensuring the towers have the required weight-bearing strength. The displays are able to hold Maggi’s Onion Soup mix and Nestlé’s Reduced Cream (ingredients for the dip) on the sides and back.

Field teams were also provided with all the information they needed to independently set up the plastic-free and fully recyclable displays in-store.

The OKD Kombi van display received positive feedback from the Nestlé team, who thought the display’s attention-grabbing size and impact on shopper disruption more than made up for the effort that went into setting it up.

The impressive OKD Kombi van display for Nestlé New Zealand was awarded Gold at the 2021 Pride in Print Awards in the Point of Sale Display Stands category, with the judges citing its complex concept, well-thought-out design, excellent execution and zero plastic use as standout qualities.

Made from 100% cardboard and fully recyclable, the display sits in stores across New Zealand, delighting shoppers with its clever design and size.

The Challenge

Nestlé Maggi had looked to introduce experiential point of sale stands for Christmas and needed in-store displays that would draw eyeballs and create exciting moments, all while being fully sustainable. Presenting its Original Kiwi Dip (OKD) – considered a long-time favourite in New Zealand – in a fun and fresh way was also top of mind as it vies for shopper attention in already crowded shopping aisles.

Our Approach

Working within a tight deadline during a particularly busy time of the year, the team needed to deliver fast. Drawing inspiration from a previous Christmas POS stand executed for a pet supplier chain, the team suggested having the Kombi van be a key feature of the design for the new Maggi displays. A fun, classic model that brings shoppers Maggi’s classic condiment and Kiwis’ perennial dining accompaniment.

Through close collaboration with local supplier APC Innovate, the POS units were structurally engineered, produced, and set up in stores in less than three weeks, in time for the Christmas period. We successfully delivered an initial run of five displays just 19 days after being supplied the render of the van. This was followed by 20 more three months later, with one display eventually set up in 25 different stores.

Results

With sustainability being a core requirement, the units were created from 100% cardboard – all while ensuring the towers have the required weight-bearing strength. The displays are able to hold Maggi’s Onion Soup mix and Nestlé’s Reduced Cream (ingredients for the dip) on the sides and back.

Field teams were also provided with all the information they needed to independently set up the plastic-free and fully recyclable displays in-store.

The OKD Kombi van display received positive feedback from the Nestlé team, who thought the display’s attention-grabbing size and impact on shopper disruption more than made up for the effort that went into setting it up.

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