---
title: Driving ROI for DEWALT by amplifying engagement and efficiency
image: https://indicia.konicaminolta.com/hubfs/CProd_20SBD_20Header_20case_20study_20test3.png
---

[**](https://indicia.konicaminolta.com/en-au/p/building-roi-for-dewalt-by-amplifying-engagement-and-efficiency#)

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- Europe
- Asia Pacific
- Americas

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# Building ROI for DEWALT by Amplifying Engagement and Efficiency

## The Challenge

To reinvigorate global social and retail customer engagement, we put Stanley Black and Decker brand, DeWalt’s, 'pro' community at the centre of our thinking. The flagship tool brand was looking to create joined-up customer journeys, to deliver greater impact and realise ROI in its marketing spend.

## ROI Realised

Effectiveness

- 51% increase in interactions
- 28% increase in follower growth
- 20% increase in content impressions
- Monthly content for 22 international markets

Efficiencies

- 210 localised assets delivered monthly
- 75% faster to market
- 35% cost saving
- 100% brand consistency

## Content Planning 

Each month, we create a plan ensuring the audience are taken on a journey from awareness, consideration through to conversion. Where content is not available, we propose how to create it. When content doesn’t exist, we create it. Using an agile team (camera op, sound and producer) we concept, plan, shoot and edit at pace and at an affordable cost.

## Social Analytics & Strategy

We’ve defined a robust set of objectives, targets, and KPIs, which guided us in developing an annual, social-first strategy that aligns all content with brand objectives and audience needs. On brand and agile in creation, our content delivers a high impact to stop social users in their scrolling tracks. Our teams understanding of the brand and available video content has shown a real step change in the content created.

 

## Creative Production at scale

Our dedicated team of creatives, writers, designers, and video editors produces ready-to-use content for 22 markets, ensuring brand consistency and immediate impact across social, digital, website, and in-store channels.

Using Transform, our creative automation tool,  we can quickly translate and transcreate assets into multiple languages. This technology enables us to deliver culturally relevant and localised content in just minutes, ensuring that the content resonates with diverse audiences while maintaining brand consistency and addressing regional nuances.

See it in action for Stanley Black and Decker:

 

We are helping DEWALT deliver stand-out retail moments and seamless experiences that deliver greater engagement and ROI across both online and instore touchpoints:

 

## Social

![SBD Social](https://indicia.konicaminolta.com/hs-fs/hubfs/SBD%20Social.png?width=3627&height=1692&name=SBD%20Social.png)

 

## Email

![DEWALT Emails](https://indicia.konicaminolta.com/hs-fs/hubfs/DEWALT%20Emails.png?width=3255&height=1468&name=DEWALT%20Emails.png)

 

## Instore

![DEWALT POS V3](https://indicia.konicaminolta.com/hs-fs/hubfs/DEWALT%20POS%20V3.png?width=4721&height=2095&name=DEWALT%20POS%20V3.png)

 

## Landing Pages

 

> ## *”Since working with Indicia Worldwide, we’ve seen a real step change in the content we’re putting out there. A great team to work with, their multi channel strategic thinking is thorough, and their output is always highly targeted to our audience”*
> 
> ## Mark Woor, Stanley Black & Decker
> 
> ## Brand Marketing Director, Europe, Middle East, Australia &  New Zealand

# Want to realise ROI by delivering more engaging customer experiences online and instore?

##### We can help. Get in touch to find out more.

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