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Consumer says no? How to win in D2C marketing despite the data obstacles

Learn how brands who get the new data-value exchange will emerge as winners due to radical shifts in consumer behaviour and regulation changing entire markets.

‘Data is the new oil’ was the rallying cry of 2010. And, to a large extent, it’s been true. But, in 2021, the rules of the game have changed.

- The cautious consumer is a reality. Now work out how to win their trust.

- Loss of third-party cookies and trackers doesn’t have to mean the end of the conversation. You just need something really interesting to say.

- Data overload and “analysis-paralysis” is happening. It’s time to see the business wood through the data trees.

Click above to watch David Reed, Knowledge & Strategy Director at DataIQ share his insights, in conversation with Steve Lowell, Global Director of Insight and Data and Alan Thorpe, Sales and Marketing Director EMEA at Indicia Worldwide. 

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The speakers

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David Reed, Knowledge and Strategy Director at DataIQ

David is a highly-professional, skilled communicator with deep domain knowledge of data and analytics. In 2005, he pioneered journalism about the role of data and analytics more widely in business and has continued to follow its expansion into AI and machine learning. Now at DataIQ he combines knowledge and research-based output with the development and delivery of soft skills-focused learning and development to end-user data and analytics professionals.


Alan Thorpe bw_177x222-1

Alan Thorpe, Sales and Marketing Director EMEA at Indicia Worldwide

Strategy, brand, data science, technology, digital, aligning brand experience with customer needs… you name it, Alan knows how to do it. He’s also a strategic thinker: focused upon leading innovation and change.


f.hubspotusercontent10.nethubfs185862Staff picturesSteve Lowell bw_172x222

Steve Lowell, Global Director of Insight and Data at Indicia Worldwide

Steve has over 20 years’ experience in data and analytics, working both client and agency side. He leads our data offering, as well as delivering analytical solutions that drive value for clients.


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