---
title: "Download | 2025 Trends: AI-Assisted Shopping"
description: Our e-book reveals how AI is changing the buying landscape for marketers and consumers.
image: https://indicia.konicaminolta.com/hubfs/2025%20Trends/AI-Assisted%20Shopping/2025%20Trends_RetAIl%20(AI-Assisted%20Shopping).jpg
---

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# 2025 Trends: AI-Assisted Shopping

How AI is changing the buying landscape for marketers and consumers.

According to the latest Forrester Predictions 2025: Retail Report, one in five US and EMEA retailers are launching customer-facing genAI apps in 2025. *

AI remains front of mind for marketers in 2025. Shifting from rule-based chatbots with basic responses, AI-driven tools are now offering a sophisticated ecosystem to support retailers and marketers alike. Those that are successfully deploying machine learning, natural language processing, and generative AI, are able to offer a frictionless and immersive buyer journey. How?

Download our e-book to discover what you need to know to:

- Integrate AI-assisted shopping into your marketing strategy
- Drive sustainable growth in an increasingly competitive landscape
- Create a joined-up shopping experience across platforms

Download the full report to learn more about how we believe this game-changing tech will continue to transform the retail landscape.

 

*Forrester, Predictions 2025: Retail Report, October 22, 2024

##### Download Now

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If you want to realise ROI by harnessing AI to create a seamless and immersive buyer journey, download the e-book now:

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