As sponsors of Iterable Activate Summit 2025, our experts were joined on stage by our client partner from STIHL to explore how deep audience understanding strengthens those connections to drive ROI.
This session provided practical strategies for marketers looking to scale personalisation, boost engagement, and turn customer insights into actions that drive sales. Session attendees discovered how to move beyond brand love to brand growth — transforming emotional connections into measurable business impact.
Watch our full speaker session discover what brands need to know to:
- Craft more relevant, impactful experiences.
- Hyper-segment and personalise communications while using data to align messaging
- Create a joined-up experience across channels
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