Indicia Worldwide - ITV Case Study

Our Approach

Our Intelligent Decisions data products provided insight and analytics to identify KPI aligned opportunities. Engagement strategies were then executed through multi-channel delivery across email, mobile push (40m targeted emails/month and 50m push sends/month respectively) using our InTouch proprietary tech alongside the Braze and Snowflake platforms. Frictionless, connected & omni-channel, customer experience powered by real time data resulted in:

The Results

34.6M viewer registrations and an uplift of 1.5% hours viewing/month

80% increase in communications engagement and +21% propensity to re-activate with a +23% propensity to cross sell to Britbox

New advertising revenue streams created via data asset ownership

New product and services innovation capability via deeper customer understanding

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Personalisation at scale for the UK's largest, commercial broadcaster

The Challenge

Our Approach

The Results

Want to realise ROI by delivering more engaging customer experiences online and instore?

We can help. Get in touch to find out more.

Personalisation at scale for the UK's largest, commercial broadcaster

The Challenge

Our Approach

The Results

Want to realise ROI by delivering more engaging customer experiences online and instore? ​​

We can help. Get in touch to find out more.

Want to realise ROI by delivering more engaging customer experiences online and instore?