---
title: Indicia Worldwide - ITV Case Study
---

[**](https://indicia.konicaminolta.com/p/itv-case-study-08-no_v#)

[![iww_logo_website](https://indicia.konicaminolta.com/hubfs/iww_logo_website.svg "iww_logo_website")](https://indicia.konicaminolta.com/)

- Europe
- Asia Pacific
- Americas

![km](https://indicia.konicaminolta.com/hubfs/km.svg "km")

# Personalisation at scale for the UK's largest, commercial broadcaster

## The Challenge

We were tasked with commercialising VOD viewer data to enhance new advertising revenue streams, increase long form viewing and increase 1st party data capture.

## Our Approach

Our Intelligent Decisions data products provided insight and analytics to identify KPI aligned opportunities. Engagement strategies were then executed through multi-channel delivery across email, mobile push (40m targeted emails/month and 50m push sends/month respectively) using our InTouch proprietary tech alongside the Braze and Snowflake platforms. Frictionless, connected & omni-channel, customer experience powered by real time data resulted in:

## The Results

- 34.6M viewer registrations and an uplift of 1.5% hours viewing/month
- 80% increase in communications engagement and +21% propensity to re-activate with a +23% propensity to cross sell to Britbox
- New advertising revenue streams created via data asset ownership
- New product and services innovation capability via deeper customer understanding

 

- First Name
- Last Name
- Company Name
- Email*
- Phone Number
- What can we help with? *
  
  Please Select I would like more information about your services I have a general question / comment Looking for a supplier
- How can we help?
- Which services are you interested in? (can select more than one)
  
  Creative ProductionDataPrintRetailTechnology
- Tell us more information about what you are looking for / what you need help with in regards to those services?
- Do you know when your renewal date is for your current Creative Production contracts are?
  
   -Month -DayYear
  
  ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date
- Do you know when your renewal date is for your current Data contracts are?
  
   -Month -DayYear
  
  ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date
- Do you know when your renewal date is for your current Print contracts are?
  
   -Month -DayYear
  
  ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date
- Do you know when your renewal date is for your current Retail contracts are?
  
   -Month -DayYear
  
  ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date
- Do you know when your renewal date is for your current Technology contracts are?
  
   -Month -DayYear
  
  ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date
- I would like to opt out of marketing information about relevant videos, podcasts and testimonials
- unsubscribe
- read privacy policy
- Date
  
   -Month -DayYear
  
  ![Pick a Date](https://cdn.jotfor.ms/images/calendar.png)Date
- Send
- Should be Empty:

[![Vector (4)](https://indicia.konicaminolta.com/hs-fs/hubfs/2023%20New%20website%20prototype/Vector%20(4).png?width=82&height=41&name=Vector%20(4).png "Vector (4)")](https://indicia.konicaminolta.com)

Follow us on: 

[Instagram](https://www.instagram.com/indiciaworldwide/?hl=en)    [LinkedIn](https://www.linkedin.com/company/indicia_2)    [YouTube](https://www.youtube.com/channel/UCBVjp4RG6-8U_pt8hG5QARQ)

[Terms of use](https://indicia.konicaminolta.com/legal/terms-of-use)  [Privacy policy](https://indicia.konicaminolta.com/legal/privacy-policy)  [Cookie statement](https://indicia.konicaminolta.com/legal/cookie-statement)  [Modern slavery statement](https://indicia.konicaminolta.com/hubfs/Modern-Slavery-Statement_2025.pdf)  [Tax strategy](https://indicia.konicaminolta.com/legal/tax-strategy)

Copyright ©2025 Indicia Worldwide

 

![Web_trio_450](https://indicia.konicaminolta.com/hs-fs/hubfs/Web_trio_450.png?width=1800&height=450&name=Web_trio_450.png "Web_trio_450")

[↑ Top ](https://indicia.konicaminolta.com/p/itv-case-study-08-no_v#) 

![](https://px.ads.linkedin.com/collect/?pid=2784153&fmt=gif)