Indicia Worldwide - Nissan Case Study

Our Approach

Nissan United is a collection of agencies who support the Nissan GB Marketing team. At Indicia Worldwide, we’re responsible for delivering Nissan GB’s end-to-end CRM campaigns and help them deliver a more joined-up customer experience. As part of their FY21 Nissan strategy – 'Nissan for Life', we developed an integrated CRM plan that spanned pre-launch, launch and post-launch with the ultimate objective of moving as many Qashqais as we can.

The Results

500,000 emails sent

80,000 direct mails delivered

Thousands of 'hand raisers' (prospects) generated

Average open rate 33% and 10%
clickthrough rate*

Best performing email campaigns 66% OR
and 50% CTR

*Against a Nissan Europe target of 23% OR & 3% CTR and Automotive industry benchmark of 12% OR & 1% CTR

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Driving new customers to the all new Nissan Qashqai

The Challenge

Our Approach

The Results

Discover another one of our success stories

The Very Group

Finding new customers for The Very Group →

Want to realise ROI by delivering more engaging customer experiences online and instore?

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Driving new customers to the all new Nissan Qashqai

The Challenge

Our Approach

The Results

Discover another one of our success stories

The Very Group

Finding new customers for The Very Group →

Want to realise ROI by delivering more engaging customer experiences online and instore? ​​

We can help. Get in touch to find out more.

Want to realise ROI by delivering more engaging customer experiences online and instore?