---
title: Indicia Worldwide - Nissan Case Study
---

[**](https://indicia.konicaminolta.com/p/nissan-case-study-08#)

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# Driving new customers to the all new Nissan Qashqai

Steering Nissan UK to CRM success with the all new Qashqai campaign

## The Challenge

The Nissan Qashqai was first launched in 2007 and since then has gone on to be the UK's biggest selling crossover. Now in 2021 as their dedicated CRM agency they needed help to bring their all new Qashqai to market. 

## Our Approach

Nissan United is a collection of agencies who support the Nissan GB Marketing team. At Indicia Worldwide, we’re responsible for delivering Nissan GB’s end-to-end CRM campaigns and help them deliver a more joined-up customer experience. As part of their FY21 Nissan strategy – 'Nissan for Life', we developed an integrated CRM plan that spanned pre-launch, launch and post-launch with the ultimate objective of moving as many Qashqais as we can.

## The Results

- 500,000 emails sent
- 80,000 direct mails delivered
- Thousands of 'hand raisers' (prospects) generated
- Average open rate 33% and 10%  
  clickthrough rate*
- Best performing email campaigns 66% OR  
  and 50% CTR
  
  *Against a Nissan Europe target of 23% OR & 3% CTR and Automotive industry benchmark of 12% OR & 1% CTR

 

## Discover another one of our  success stories

# The Very Group

## [Finding new customers for The Very Group →](https://indicia.konicaminolta.com/case-studies/very-group)

How we delivered close to 4,000 new customers for The Very Group's flexible payment scheme in one season's campaign

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