Summary of conclusions

Southern Europe – BAU summary

Spain, Portugal and Andorra

Weekly project review call with marketing
Active engagement on Hive
Worked on all the off-trade campaigns across the year with OTIF results.
Run first order window for PP.
Running join productions with other markets for economies of scale.
Workshop already done for first half of the FY.
Waiting for new WOW on CICLON.

France

Deployment of the New French Team is taking place with very experienced AM and SAM.
Bi-weekly Routine meeting in-person, in Marseille.
Fichier Log new layout proposed to Master data Team.
Creative presentation for Altos took place this morning. 3rd of Feb.
On going new Ricard Parader Production Sample. Meeting organized between PRF, adm and manufacturer for kick off.

Italy

Weekly project review meeting with marketing
Reluctancy on the use of HIVE for project management. Engagement to be increased after the last training.
Admi and PR proximity team to agree on next steps on small incumbent suppliers.
Meeting to be set up in Italy for WOW review and innovation workshop.

New Markets

Waiting for next steps on new markets

Brief response time

Through monitoring clarity of briefs, response time will be improved

Team Evolution

New full team to be in place by March

technical-support

Technology Enhancements

Continuous improvements in platform based on feedback received

New Areas

Exploration briefs in other areas under admi scope

Incumbent suppliers

Limit missed savings with sufficient development time and adm supplier selection

Innovation

Sessions to be held with marketing to understand what innovation means for PR