Four key takeaways from Iterable Activate Summit 2024

From personalized experiences to puppies!

We had an incredible time at Iterable Activate 2024 meeting a range of inspirational marketing leaders and attending dozens of workshops.

Our experts Harris Atkins- CEO NAM, Alex Liebler- CCO NAM and Dave Jones- Head of Technology Alliances, took to the stage during our speaker session, How to Creatively Connect Online and Offline Behaviors to Drive Brand Growth. They discussed personalized customer journeys in the world of zero-and first-party data and explained how brands can better harness that data to provide a joined-up customer experience across every touchpoint.

We’re feeling rejuvenated as we head back to work reflecting on our key takeaways from Activate Summit 2024:

1. Customer journey optimization is the current priority for marketing leaders.

Personalizing the experience to the customer and meeting them in the channel where they want to be next, brands can reduce churn, increase sales, and grow loyalty.

2. AI is here to stay.

Iterable is helping marketers harness its powers with their customizable predictive goals and AI-driven optimization. When optimized, these tools offer users the potential to build even more authentic connections with customers.

3. Emotion drives loyalty.

Seventy percent of emotionally connected customers spend twice as much with the brands they’re loyal to*. This emotional connection is achieved through bringing the digital and physical experience together by leveraging technology and data.

4. Puppies are the perfect stress reliever.

Alex learned this firsthand after snuggling up with puppies in the “Paws Fur a Moment” themed break, right before our speaker session. All puppies were up for adoption at the local non-profit animal rescue Joybound.  

As Iterable Changemaker Partners, we are experts at harnessing the power of its Customer Engagement Platform. We combine their innovative technology with data analytics. We use these insights to inform creative strategies that drive emotional connections between brands and their audiences.

Find out how we delivered personalization at scale for Big Health. 

*Capgemini- Loyalty Deciphered: How Emotions Drive Genuine Engagement.