Measuring our goals
FY26 Q2 Survey results
Survey was opened for 1 week.
The survey was distributed to a total of 136 individuals, with 24 respondents completing the survey. This results in a response rate of 17.6%.
Overall rating of the experience working with adm is 2.71 – In July was 2.28 –
FY26 Q2 Survey results
What aspects of working with ADM have you found most valuable?
Italy
Willingness to collaborate and discuss briefs.
Quality of delivered materials.
Visibility into other markets via newsletters.
Availability of multiple pricing options.
Spain
Agile, clear communication.
Strong commitment to deadlines.
Highly positive project experiences with ADM team members.
Professionalism and polite treatment.
Good printing and specific POS sourcing capabilities.
France
Availability and responsiveness, especially in urgent cases.
Quality and distinctiveness of 3D proposals.
Fast responses via Teams.
ADM is beginning to grasp the scale of the task and the level of requirement we expect for our projects.
FY26 Q2 Survey results
Are there any areas where you feel we could further improve to better support you?
Italy
Hive platform issues: bugs, poor tracking, misleading fields, too many emails needed.
Supplier limitations: difficulty producing high‑quality or complex materials; small supplier pool.
Lack of proactivity: need for earlier flags, faster feedback, and fewer follow‑ups required.
Timelines too long: slow responses, delays in price, artwork and sample stages.
Staffing capacity: one project manager unable to handle peak volumes.
More detail & precision in processes and brief handling.
Spain
Pricing & competitiveness: ADM not perceived as competitive on costs.
Flexibility: difficulty adapting to briefs; tendency to oversimplify solutions.
Need for more innovation, beyond repeating past solutions.
Attention to detail: more accuracy and proactivity requested.
Hive usability issues: not mobile‑friendly, too many clicks, not in Spanish.
France
Team stability: too much turnover, need stronger continuity.
Better anticipation of project timelines: too many delays, need realistic retro‑planning.
Higher rigor in briefs, proofs, and quotes: better accuracy expected at start and during validation.
More expertise & proactive guidance throughout project development.
Ability to challenge suppliers & prototypes before sending to PRF.
Clear overview of project manager bandwidth to prioritize properly.
ABSOLUT® Tabasco – Chili Pepper Shot Tray
Brief
For the launch of ABSOLUT® Tabasco, Pernod Ricard France briefed us to create a chili‑pepper‑shaped shot tray. The project required a fast turnaround, limited budget and started with a small quantity – 300 pieces-.
What We Did
We developed quick 3D concepts and secured fast approval from France, then produced samples to finalise the shape and refine the red colour, which required several iterations. After approval, we shared it with other markets, resulting in consolidated orders from France, Spain, Portugal and the Canary Islands for a total of 1,200 units.
Results
By combining volumes across markets, we reduced the unit cost significantly, from €31.50 to €18.55. The final solution has been very well received by all teams, and production is now underway. We are also developing additional items for the ABSOLUT® Tabasco launch, following the same cross‑market sharing approach to maximise efficiency and consistency.
Malfy – Winter activations Italy
.jpg "Untitled design (68)")
Brief
We were briefed with producing a range of branded items for Malfy’s winter activation across ski resorts during the snow period. The brand required a very specific colour, making sourcing in‑stock items within a tight timeline particularly challenging. Also, the logo application was brand new. The goal: deliver high‑impact winter merchandise to boost brand visibility for PR Italy during a key seasonal moment.
What We Did
We conducted a multi‑supplier search, reviewed numerous mocks and samples, and ensured colour accuracy before production. We successfully sourced and produced hand warmers, neck warmers, beanies and cushions, coordinating approvals, production, and logistics to meet the activation deadline.
Results
All items were delivered on time and in full, achieving strong visibility across winter activations. The merchandise is helping drive brand awareness and engagement, supporting PR Italy’s seasonal sales and visibility objectives. The activation is considered a clear success.
