Strategic alignment

Defining the future of the partnership

To define the future partnership admi in collaboration with PR markets have established a Service Recovery and Remediation Plan ( SRRP) this set outs the key actions that we have aligned on to reset our partnership & provide early interventions. It focuses on:

Directly responding to the feedback from Pernod Ricard SE markets
Focusing on quick-wins to improve service delivery whilst also:

Addressing all key pain points experienced by the Pernod Ricard local markets including:

Delays in timings
Process challenges
Limited innovation
Team challenges
Budget / savings

Process and Ways of Working

Focus on aligning and standardising processes and ways of working across markets through workshops, global and local alignment, and clear governance to drive consistency and efficiency.

Technology: HIVE

Focus on defining and implementing the operational and technical enablers, including tools, access, SLAs, testing and to support the effective rollout and day-to-day delivery across markets.

Value Add (Innovation)

Focus on collaboration to provide innovation, this is a critical driver of growth and differentiation. To unlock its full potential, we will establish a clear, shared definition of what innovation means for PR and embed it into our operating model.

People and Team

Focus on ensuring the right capabilities are in place across markets, aligning team structures, roles, and skills to support effective delivery and long-term sustainability.

Governance, Communication and Collaboration

Focus on future-proofing and scalability, identifying opportunities to evolve the model, embed best practices, and support expansion to additional markets or capabilities over time.

All Pillars Summary

Pillar	Objectives	Status update/ focus into next quarter	How PR can support
Process and Ways of Working	Drive consistent ways of working through Start / Stop / Continue workshops, with local market alignment and follow-up actions. Triage, efficiency & governance structure to be enhanced to ensure they are fir for purpose against the current challenges Process, reporting & Data integrity (inc savings & sampling)	All SE markets have reached local alignment & agreement and plans align to SRRP WIP Tracker governance and triage processes are being implemented. Timeline calculator proposed by ADMI & being reviewed by PR Savings & reporting changes ADMI/ PR are aligning on a more efficient WOW	Strengthen senior stakeholder sponsorship to enable change and ensure a well-balanced operating model between Proximity and Trade Marketing teams
HIVE	Phase 1-Focuses on incorporating Spain’s feedback( dominate market) & consolidated input from PR into developments of the HIVE platform Phase 2 – Full roll out ( France) and repositioning, how will this interact with Planner. Training and feedback from TM teams.	Phase 1-Global roadmap + feature updates underway with new developments being rolled out. Training videos and comms support in progress. Phase 2- Consolidate all market feedback. Roll out of France underway. Consolidation of all market feedback based on phase 1 tbc	Drive approval/ support for communications rollout, feedback & training support to strengthen internal & encourage adoption of new features
Value Add (innovation)	Innovation workstream is predicated on a kickoff meeting with PR TM teams ( with support of Proximity) ‘ what innovation means to PR’ This is to enhance the rollouts of workshops, share & reapply and store visits Collaboration with The Mix and showcasing admi capabilities within the category	admi/ PR need to reach an agreement on launching kick off meetings with TM teams at all levels, this can also be in conjunction with The mix to establish collaboration Repositioning of admi scope across all markets to identify gaps and prove capabilities. Spain perm visibility underway. France VAP to start	Provide innovation scope + priorities to unblock all actions
People and Team	Review admi leadership positions Recruit and embed account management team ensuing all teams are stabilized	AD for France complete along with Op’s Director in place. Reviewing succession planning in Spain France AM team mainly identified ( see next slide) Italy review current support and present plan during F2F (to be scheduled)	Support communication of new hires
Governance	Partnership governance setup underway (SRRP foundations in progress). Create a broader governance framework with all levels of PR stakeholders. This includes agreement of weekly, monthly and QBR structures along with all ongoing comms newsletter etc	SRRP in place, meeting and attendees to be agreed Governance framework still to be agreed for all ongoing meetings	Agree cadence and expectations for partnership monthly reviews.