Brands that win during a recession

Why marketing shouldn't be the first budget to face the axe in tough economic times. Download our free report now…

When global economics makes times tough for brands, marketing is often scaled back or even abandoned.

But there's evidence to suggest that brands that adapt, focus and continue to communicate with their customers recover quicker once the crash starts to lift. 

It's a topic I've discussed in a new paper 'Brands that win during a recession'. 

Download it now – it's completely free and we won't ask for any data. 

The paper explores

• The evidence that says why marketing shouldn't be seen as 'discretionary spending' at times like these
• What marketing departments should focus on and how to adapt their existing plans
• Three guiding principles to help marketers act sensibly right now.

Check out our Marketers' lockdown recovery guide webinar series for more great tips on how to stay competitive in tough economic times.