Emmeline Kite
Emmeline Kite 15 April 2020

Brands that win during a recession

Why marketing shouldn't be the first budget to face the axe in tough economic times. Download our free report now…

Emmeline Kite
Emmeline Kite 15 April 2020
Share article

Why marketing shouldn't be the first budget to face the axe in tough economic times. Download our free report now…

When global economics makes times tough for brands, marketing is often scaled back or even abandoned.

But there's evidence to suggest that brands that adapt, focus and continue to communicate with their customers recover quicker once the crash starts to lift. 

It's a topic I've discussed in a new paper 'Brands that win during a recession'. 

Download it now – it's completely free and we won't ask for any data. 

Read it now

The paper explores

  • The evidence that says why marketing shouldn't be seen as 'discretionary spending' at times like these
  • What marketing departments should focus on and how to adapt their existing plans
  • Three guiding principles to help marketers act sensibly right now.

Recession-marketing-cover-image

 

Check out our Marketers' lockdown recovery guide webinar series for more great tips on how to stay competitive in tough economic times. 

Share article

Inside Knowledge – Episode 4: Moving beyond discounting

Indicia 22 January 2021

Let's create new value together

Excited? We are. Get in touch and we'll get started right away.

Want more?

Why your martech doesn’t work (and how to reboot your approach)

Author: Indicia Worldwide team 07 January 2021

Marketing technology enables incredibly sophisticated ways of working and routes to market… so why doesn’t it work? We explore how decision makers can deliver real ROI with their martech choices…

The only thing constant in life is change

Author: Indicia Worldwide team 02 December 2020

So, what are today's brands doing to keep up?

Visit blog

Work with us?

Get in touch to see how we can create new value for you

Contact