Senior Account Manager

As a Senior Account Manager for a global end-to-end Marketing Agency, you will be developing strategy and delivering seamless marketing campaigns for our globally recognised clients.

Purpose of the role:

As the SAM you will work with senior team members on multiple pieces of activity to develop strategy, taking responsibility for seamless campaign delivery whilst supporting junior members of the team.  You will be responsible for the commercial aspects of the relationship working on one of Indicia Worldwide’s biggest accounts so will have experience of working very closely with and motivating more junior Client Services team members on specific projects and their own personal development.

You will be competent in expressing the whole Indicia Worldwide proposition and will work with your AD and the senior Client Services management on client development activities. You will have responsibility for accuracy, quality, timeliness and profitability of multiple campaigns and projects by managing the briefing, scheduling and delivery process on behalf of the client.  

Key Responsibilities:

 General

• Commercials (income, profitability, cash flow, and negotiation):

• Take the lead on managing and directing smaller accounts (up to £300k GP)

• Manage internal forecasting and taking responsibility for the commercial aspect of the client relationship ensuring targets are achieved

• Actively manage more complex documentation (SOW, specifications) and gain financial commitment from client

• Understand how to build up item costs for a proposal and justify these costs to the client

• Understand what drives company profitability and ensure that you monitor the profitability of your client projects

• Negotiate timings with the client and agree scope of work for campaign requirements and medium to large projects, as well as ongoing BAU requirements

• Provide early warning of circumstances that will potentially impact the profitability of your clients’ projects

• Identify opportunities to increase account profitability

• Responsible for ensuring that all administrative account requirements are met – in particular ensuring the production of accurate and timely financial forecasts, reconciliation reports, quotes, schedules and invoices

Team Responsibilities

• Manage conflicting demands on your time and your team’s time proactively; escalating conflicts and concerns as appropriate

• Forward plan resource to ensure that potential bottlenecks are foreseen and addressed

• Monitor wellbeing of direct reports ensuring their responsibility is aligned with ability

• Take the lead on CS initiatives assigned to you

• Motivate junior Client Services team members to ensure that delivery is accurate, timely and profitable

Client Responsibilities

• Supporting GAD, AD and Planning in developing campaign strategy

• Writing and approving analytics, planning, creative and overall campaign briefs to a high standard

• Take responsibility for building strong relationships with your clients through clear and frequent communication to agree deliverables and manage expectations

• Presenting campaign plans, creative & data strategies to clients (alongside other colleagues as appropriate)

• Proactive day-to-day management of the Client account ensuring smooth running of individual campaigns to agreed timings, budgets and targets

• Following of internal ways of working processes and proactively working with others to develop continues improvement

Client Development and New Business

• Understanding the client’s industry sector, their market position and company objectives and be able to articulate to others

• Understanding the consumers, products, and channels of the clients’ business and looking for opportunities to develop

• Identifying client requirements and developing client proposals with senior Client Services team members

• Understanding and being able to express the whole Indicia customer engagement proposition to clients

• Being knowledgeable in the full range of our services across Insight, Technology, Creative and Digital

• Providing input into planning and other delivery teams to explain proposals/developments to clients

• Understanding of campaign results and how they influence future contact strategies – being able to communicate these with clients.

 Key Experience, Skills and Knowledge:

• Graduate level

• Digital, Direct and/or Social Marketing experience (3-5 years) – either Client or Agency ideally within a Client Services / Account Management Team / Role

• Demonstrable experience of direct marketing, eCRM, digital, creative and database marketing

• The ability to juggle multiple projects ensuring delivery on time/ budget and exceeding client expectations

• Promotes and develops teamwork through focus on continually improving ways of working and mentoring junior individuals

• Demonstrate an understanding of client profitability and commercial awareness

• PC skills in Word, Excel and PowerPoint

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.