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Insights and Inspiration

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2025 Trends: The Circular Economy

How companies that are seizing sustainable opportunities are already standing out from their competitors

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2025 Trends: Shoppable Content

How successful brands are integrating on and offline customer experiences to drive sales

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2025 Trends: Personalized Retail

With customer-centric experiences, retail is getting personal

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Retail Insights: Proven Ways to Win with Brand Collaborations

Winning hearts and wallets with authentic, purposeful and engaging strategic partnerships

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Retail Insights: The Power of Play

How brands are tapping into gaming and competitive socialising to unlock opportunities to deepen connections and deliver unique customer experiences.

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Retail Insights: Delivering Consumer-first Experiences

Easy steps to build reputation and loyalty with sustainability, innovation and authenticity.

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Retail Insights: Return of the Bar Theatre

How beverage brands are prioritising customer experience to surprise their customers, build loyalty and remain competitive.

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My prediction for 2025? Direct mail to make a comeback

Author: Nicola Davis 30 January 2025

Don’t underestimate the power of having a physical letter or flier in your hand. Direct mail is especially effective in the face of digital fatigue – and can even reach Gen-Z.

Brewing success in APAC: 5 insights from Oatly and Oatside's partnerships

Author: Angelica Garcia 09 December 2024

How strategic collaborations and local market innovation are driving beverage brands’ growth in the region

3 steps to improving the health of your CRM

Author: Phil Manger 23 September 2024

How to meet the increasing demand for personalized customer experiences

Four key takeaways from Iterable Activate Summit 2024

Author: Debra Wolf 15 May 2024

From personalized experiences to puppies!

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