Working closely with key leads across the business we established a new brand platform with the company’s 150 year-old ethos at its heart. Watch the film below and read on to learn about the work.
From cameras and printers to healthcare, Konica Minolta has a proud history of innovation. But over the years this entrepreneurial spirit had somewhat fragmented the brand,
so that it looked very different across territories and business units. Our role as the branding agency was to create an authentic, unifying platform that was rooted in the company’s ethos and offered genuine ROI – and then deliver it consistently across the entire global Business Technologies division.
Konica Minolta's employees' attitude can be summed up by the Japanese word 'Shinka' – a belief that challenging the status quo can lead to making the future a better place.
So we called our new brand platform ‘Rethink’: building on an ethos that people could already relate to, and one that would drive confidence and adoption throughout the organisation.
Working closely with key leads across the business, we established a new brand platform. Then we created a clear strategy that would differentiate Konica Minolta in a crowded market, and a strong visual identity that would provide consistency. We supported this through workshops, brand guidelines, channel best practice and launch campaigns – to ensure maximum ROI.
The Rethink brand was launched and adopted successfully around the world. It's now a consistent and engaging brand platform that creates clear differentiation in its chosen markets.
It's a fresh expression of the Konica Minolta ethos, that employees and customers alike can connect and relate to:
Working closely with key leads across the business we established a new brand platform with the company’s 150 year-old ethos at its heart. Watch the film below and read on to learn about the work.
From cameras and printers to healthcare, Konica Minolta has a proud history of innovation. But over the years this entrepreneurial spirit had somewhat fragmented the brand,
so that it looked very different across territories and business units. Our role as the branding agency was to create an authentic, unifying platform that was rooted in the company’s ethos and offered genuine ROI – and then deliver it consistently across the entire global Business Technologies division.
Konica Minolta's employees' attitude can be summed up by the Japanese word 'Shinka' – a belief that challenging the status quo can lead to making the future a better place.
So we called our new brand platform ‘Rethink’: building on an ethos that people could already relate to, and one that would drive confidence and adoption throughout the organisation.
Working closely with key leads across the business, we established a new brand platform. Then we created a clear strategy that would differentiate Konica Minolta in a crowded market, and a strong visual identity that would provide consistency. We supported this through workshops, brand guidelines, channel best practice and launch campaigns – to ensure maximum ROI.
The Rethink brand was launched and adopted successfully around the world. It's now a consistent and engaging brand platform that creates clear differentiation in its chosen markets.
It's a fresh expression of the Konica Minolta ethos, that employees and customers alike can connect and relate to:
Working closely with key leads across the business we established a new brand platform with the company’s 150 year-old ethos at its heart. Watch the film below and read on to learn about the work.
From cameras and printers to healthcare, Konica Minolta has a proud history of innovation. But over the years this entrepreneurial spirit had somewhat fragmented the brand,
so that it looked very different across territories and business units. Our role as the branding agency was to create an authentic, unifying platform that was rooted in the company’s ethos and offered genuine ROI – and then deliver it consistently across the entire global Business Technologies division.
Konica Minolta's employees' attitude can be summed up by the Japanese word 'Shinka' – a belief that challenging the status quo can lead to making the future a better place.
So we called our new brand platform ‘Rethink’: building on an ethos that people could already relate to, and one that would drive confidence and adoption throughout the organisation.
Working closely with key leads across the business, we established a new brand platform. Then we created a clear strategy that would differentiate Konica Minolta in a crowded market, and a strong visual identity that would provide consistency. We supported this through workshops, brand guidelines, channel best practice and launch campaigns – to ensure maximum ROI.
The Rethink brand was launched and adopted successfully around the world. It's now a consistent and engaging brand platform that creates clear differentiation in its chosen markets.
It's a fresh expression of the Konica Minolta ethos, that employees and customers alike can connect and relate to:
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