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Delivering ROI with award-winning in-store theatre for TRESemmé

The challenge

TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theatre to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.

The approach

We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver strong brand  impact within a crowded shopping environment:

  • Eye-catching design that creates a unique brand experience
  • 3-5 minutes quicker to set up than previously used designs
  • Capable of storing all SKUs and not just pump bottles
  • Easily moved to and installed in different aisle locations without requiring re-assembly


The results

The POS solution allowed the field force to get maximum utilisation out of the display by negotiating new positions at store level, while also achieving:

  • A gold win in the Temporary Display category at the 2022 Shop! ANZ Retail Marketing Awards
  • 45% ROI increase over two critical half prices over the six weeks displays were in stores
  • 29% uplift in retail sales value (RSV) in Coles stores vs the previous year

The challenge

TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theatre to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.

The approach

We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver strong brand  impact within a crowded shopping environment:

  • Eye-catching design that creates a unique brand experience
  • 3-5 minutes quicker to set up than previously used designs
  • Capable of storing all SKUs and not just pump bottles
  • Easily moved to and installed in different aisle locations without requiring re-assembly


The results

The POS solution allowed the field force to get maximum utilisation out of the display by negotiating new positions at store level, while also achieving:

  • A gold win in the Temporary Display category at the 2022 Shop! ANZ Retail Marketing Awards
  • 45% ROI increase over two critical half prices over the six weeks displays were in stores
  • 29% uplift in retail sales value (RSV) in Coles stores vs the previous year

The challenge

TRESemmé was the only big-pack shampoo/conditioner that had a cap instead of a pump, creating challenges in getting formula out of its bottle. It needed standout in-store theater to call out the bottle’s product redesign that would allow for a more seamless user experience, while also highlighting its formula’s newly added benefits. All with the ultimate aim of driving sales and growing ROI.

The approach

We developed a bespoke off-location display that resembled the new TRESemmé 940ml bottle. The unit was designed to be versatile, easy to assemble and deliver strong brand  impact within a crowded shopping environment:

  • Eye-catching design that creates a unique brand experience
  • 3-5 minutes quicker to set up than previously used designs
  • Capable of storing all SKUs and not just pump bottles
  • Easily moved to and installed in different aisle locations without requiring re-assembly


The results

The POS solution allowed the field force to get maximum utilization out of the display by negotiating new positions at store level, while also achieving:

  • A gold win in the Temporary Display category at the 2022 Shop! ANZ Retail Marketing Awards
  • 45% ROI increase over two critical half prices over the six weeks displays were in stores
  • 29% uplift in retail sales value (RSV) in Coles stores vs the previous year

Want to realise ROI by delivering more engaging customer experiences online and instore?

We can help. Get in touch to find out more.
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