Over the next three decades, annual waste generation will grow to 3.4bn tons, according to estimates by the World Bank Group – signalling an urgent need for businesses to transition to a circular economy.
Embedding sustainability into business objectives also makes sense from a brand point of view as it aligns with growing consumer demand for environmentally responsible practices and products. Brands that look to set themselves apart will need to recognise business opportunities in reducing, reusing, recycling and repairing, but also incorporate circularity into their marketing.
Our e-book explores how brands can:
- Use behavioural economics and incentives to encourage consumers to make small, positive changes
- Leverage innovation and new technology to test and scale solutions that benefit the wider business and supply chain
- Enhance traceability to ensure transparency, understand performance, and drive a truly impactful circular system
Download our e-book to learn how the circular economy will influence your decision-making in 2025 and beyond.
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