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Privacy Policy

This privacy notice describes who Indicia Worldwide is, where we obtain your personal information, what we do with it and how we ensure your data protection rights are respected at all times. It applies to all individuals whose personal information we process in the course of operating our business, in particular the marketing services we provide for our clients.

This policy applies to the following types of personal information we may hold about you:

  • Your contact details, including your name, postal address and email address. We use this data to send marketing information to you via post and (where we have your consent) email.
  • Information we receive from our clients and public sources about you (whether actual or modelled), which helps us to identify whether our client’s products and services would be suitable for you, and to learn more (or make inferences) about the types of products and services you might be interested in receiving.

You can learn more about the types of data we process, and our legal basis for doing so, below.

Who are Indicia Worldwide?

Indicia Worldwide is a communications agency that helps our clients deliver marketing campaigns to our client’s existing and/or new customers who we think might be interested in our clients products and services. We are a wholly-owned subsidiary of Konica Minolta Inc.

We are registered in Australia as Konica Minolta Marketing Services (Australia) Pty Ltd and our subsidiaries operate across different Asia Pacific countries. Information about our offices may be located at the following url: https://indicia.konicaminolta.com/en-au/

Indicia Worldwide’s Global Data Protection Officer is Lesley Roe, who can be contacted at lesley.roe@indicia.konicaminolta.com or +44 (0)117 934 0700.

Marketing our own goods and services

We may from time to time contact individuals who have provided their personal information to Indicia Worldwide via this website and consented to Indicia Worldwide contacting them regarding appropriate products and services we provide. Indicia Worldwide is the Data Controller in this instance and will operate in accordance with all applicable data protection laws when holding and processing this data.

In addition, we recognise you have a number of rights under these laws. Please see below for how Indicia Worldwide enables you to exercise these rights.

How do we use the data

Lawful basis for processing

On what basis are we using the data

To identify existing customers who might be interested in other products and services from our client, and to provide our clients with additional information about the types of products and services you might be interested in.

Legitimate Interest

Indicia Worldwide has a legitimate interest in using this data to provide marketing services to our clients. It is of benefit, to both our clients and the customers whose data is being processed, for us to identify the most appropriate products and services for each customer.

To deliver marketing communications to these customers – via direct mail, email or other forms of digital communication such as social media targeting

Consent and/or Legitimate Interest

Where consent is the lawful basis for use of personal information, we ensure we can clearly identify customers that have provided their explicit consent to receive marketing communication


More information about our legal basis for processing your data

Where we have a legal basis to use your personal information without consent (as we have described above), this policy fulfils our duty to process personal information transparently, and helps us to do so fairly and lawfully and in a manner that you would expect given the nature of our relationship with you, by giving you appropriate notice and explanation of the way in which your personal information will be used.

Where consent is required for our use of your personal information, our data partners and/or clients will ask you to positively opt-in by ticking the appropriate consent box or otherwise communicating your consent.

Data modelling

Indicia Worldwide uses a range of statistical techniques to identify which products and services offered by us will be relevant to you. We do this by comparing the characteristics of individuals that have purchased products to the characteristics of people who haven’t yet purchased. By using anonymous research surveys, we are able to identify certain features of the likely lifestyle of a consumer, based upon other information known about that individual. A full list of the characteristics that we will use is shown below:

  • Gender and age
  • Household composition
  • Most likely income
  • House type and size
  • Employment
  • Car ownership
  • Geography
  • Preferred shopping habits
  • Most likely holidays taken
  • Attitudes towards green issues
  • Attitudes towards lifestyle
  • Newspaper readership
  • Attitudes towards technology
  • Most likely types of internet usage
  • Most likely financial services held

At no point does Indicia Worldwide operate any modelling that is solely automated. At all times, Indicia Worldwide’s data team is managing how these models are working and they are not left to run independently and so there is human decision-making involved in the modelling process.

Sharing personal data

Indicia Worldwide will only disclose aggregated personal information to our partners and clients.

In situations where Indicia Worldwide will have to disclose personal information to external parties (e.g our third-party service provider), we will require these external parties to take appropriate and stringent security measures to protect your personal information in line with data protection laws.

We may also need to share your personal information with a regulator or otherwise to comply with the law or to respond to valid legal process, including from law enforcement or other government agencies.

As a global company, we strive to provide you with access to the highest quality products and services wherever you are. To do this, we may share your personal information both locally or outside your home country. In doing so, we take appropriate steps to ensure your personal data is handled securely and that we comply with applicable data protection regulations to the transfer of personal information.

Processing personal data

Indicia Worldwide ensures the data we’re using is accurate and fit for purpose at all times.

Data protection laws

We are fully committed to protecting your privacy and will only use any information we hold about you lawfully and in accordance with all regulatory requirements, including but not limited to the UK Data Protection Act (1998), the General Data Protection Regulation “GDPR” and any other applicable data protection laws and regulations in the Asia Pacific region that Indicia Worldwide operates in.

Equally, we recognise you have a number of rights under these laws. Please see below for how Indicia Worldwide enable you to exercise these rights.

Your rights

Indicia Worldwide respects your rights regarding the processing of your personal information and we have processes in place to ensure we can support these.

Right to be informed

You have the right to be informed about how we process your personal data. The purpose of this privacy policy is to provide you with this information.

Right to data access

You have the right to request Indicia Worldwide provides you with details of all the personal information they hold on you. If you would like Indicia Worldwide to provide you with these details, please submit a request by clicking here.

Right to rectification

You have the right to request that Indicia Worldwide correct any data that you identify as inaccurate or missing. If you require Indicia Worldwide to do this, please submit a request by clicking here.

Right to be forgotten

You have the right to request that Indicia Worldwide remove your personal information from all processing activities. If you require Indicia Worldwide to remove your personal information from our records, please submit a request by clicking here.

Right to restriction of processing

You have the right to request that Indicia Worldwide restrict the processing that we do on your personal information. If you wish to exercise this right, please submit a request by clicking here.

Right to data portability

You have the right to request that Indicia Worldwide transfer a copy of your personal information in a secure and safe way to allow you to use this for another purpose.

Right to object

You have the right to request that your data is not processed by Indicia Worldwide for marketing purposes. To exercise this right, please submit a request by clicking here.

Rights in relation to automated decision making

You have the right to opt out of Indicia Worldwide using your personal information for automated decision making. To exercise this right, please submit a request by clicking here. In addition, Indicia Worldwide are obliged to confirm to you how we do automated decision making. This is covered in the ‘Data modelling’ section above.

Data retention

We are committed to only holding personal information where there is a valid reason for doing so and for no longer than is necessary for fulfilling that purpose. Your personal information is retained in line with our internal data retention policy.

Minor’s information

We do not knowingly collect information about minors.

Keeping your information secure

All personal information that you provide to us is stored on secure servers. We have put in place (and require anyone we share your information with to put in place) appropriate measures to protect the security of your information. We will use strict procedures and security features to try to prevent unauthorised access or inadvertent disclosure.

In addition, we limit access to your information to those of our employees, agents, contractors and other third parties who have a business need to know. We will require them only to process your information on our instructions and they are subject to a duty of confidentiality.

Data breach

In the unlikely event that we identify a data breach, we will operate in accordance with the guidance from the relevant data protection authorities.

If you have a complaint regarding any breach of this privacy policy, please contact us by following this link.

Once the complaint is received, we will review it and will contact you within 3 working days to acknowledge receipt and to confirm next steps.

Who to contact

If you have any questions regarding how Indicia Worldwide process your personal information which are not covered by any of the above, please contact Lesley Roe, Global Data Protection Officer or submit a request on our website here.

This privacy policy was last updated on 5th July 2021.