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Serving up ROI for Cuisinart with our impactful, digital campaign

The challenge

Cuisinart’s Soft Serve is the only soft-serve ice cream maker for home use in Australia. To deliver meaningful ROI, we needed to make sure Soft Serve was front of mind for target consumers. This meant establishing brand relevance and affinity.

The approach

By understanding the motivations of modern-day Aussie parents with young children, we learned that serving ice cream is about more than just treats and rewards. The experience of creating memorable parent-child moments, where parents and their kids can enjoy their love for ice cream together, is equally important. 

Led by this insight, we created:​

  • A standout campaign idea, 'Swirl up your world', to celebrate the fun and creative moments making soft-serve ice cream at home ​creates
  • An engaging video, combining still images with animation and motion design to maximise impact, as well as time and budget to ultimately deliver Cuisinart’s most successful campaign in ANZ yet


The results

Our impactful creative achieved massive cut-through, converting high online engagement into strong product demand and online buys:

  • A monthly total of 10,468 'buy online' clicks 
  • Over 11 million impressions in 5 weeks 
  • More than 1.1 million campaign video views
  • 300 online purchases on average per day

The challenge

Cuisinart’s Soft Serve is the only soft-serve ice cream maker for home use in Australia. To deliver meaningful ROI, we needed to make sure Soft Serve was front of mind for target consumers. This meant establishing brand relevance and affinity.

The approach

By understanding the motivations of modern-day Aussie parents with young children, we learned that serving ice cream is about more than just treats and rewards. The experience of creating memorable parent-child moments, where parents and their kids can enjoy their love for ice cream together, is equally important. 

Led by this insight, we created:​

  • A standout campaign idea, 'Swirl up your world', to celebrate the fun and creative moments making soft-serve ice cream at home ​creates
  • An engaging video, combining still images with animation and motion design to maximise impact, as well as time and budget to ultimately deliver Cuisinart’s most successful campaign in ANZ yet


The results

Our impactful creative achieved massive cut-through, converting high online engagement into strong product demand and online buys:

  • A monthly total of 10,468 'buy online' clicks 
  • Over 11 million impressions in 5 weeks 
  • More than 1.1 million campaign video views
  • 300 online purchases on average per day

The challenge

Cuisinart’s Soft Serve is the only soft-serve ice cream maker for home use in Australia. To deliver meaningful ROI, we needed to make sure Soft Serve was front of mind for target consumers. This meant establishing brand relevance and affinity.

The approach

By understanding the motivations of modern-day Aussie parents with young children, we learned that serving ice cream is about more than just treats and rewards. The experience of creating memorable parent-child moments, where parents and their kids can enjoy their love for ice cream together, is equally important. 

Led by this insight, we created:​

  • A standout campaign idea, 'Swirl up your world', to celebrate the fun and creative moments making soft-serve ice cream at home ​creates
  • An engaging video, combining still images with animation and motion design to maximise impact, as well as time and budget to ultimately deliver Cuisinart’s most successful campaign in ANZ yet


The results

Our impactful creative achieved massive cut-through, converting high online engagement into strong product demand and online buys:

  • A monthly total of 10,468 'buy online' clicks 
  • Over 11 million impressions in 5 weeks 
  • More than 1.1 million campaign video views
  • 300 online purchases on average per day

Want to realise ROI by delivering more engaging customer experiences online and instore?

We can help. Get in touch to find out more.
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