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Growing ROI by showing Garnier’s commitment to sustainability in store

The challenge

In a category where high-quality visuals are key, how can a beauty brand preserve its aesthetic values and build ROI, all while staying true to its sustainability practice? Our task was to bring L’Oréal's commitment to sustainability to life through its Garnier brand. ​

The approach

To help Garnier comply with its social, environmental and ethical standards, we proposed transforming its LC Serum Booster POS ​in Indonesia from acrylic to a more sustainable material.​

Initially, the idea of using paper board was met with concern that ​it may not achieve the quality finish of a plastic material. However, as experts in sustainability sourcing and value engineering, ​we proved that a paper board solution, if developed the right ​way, can be just as visually pleasing as acrylic.

The results

Our recommendation helped realise ROI and reduce the use of plastic in Garnier’s POS, transforming it into a paper board material that is recyclable, while preserving its high-quality aesthetic:

  • 60% lighter versus plastic POS, making it easier to assemble and transport
  • 100% certified paper board, helping achieve a sustainable solution
  • 95% recycled materials to avoid wastage
  • Zero electronic components for operational cost savings

The challenge

In a category where high-quality visuals are key, how can a beauty brand preserve its aesthetic values and build ROI, all while staying true to its sustainability practice? Our task was to bring L’Oréal's commitment to sustainability to life through its Garnier brand. ​

The approach

To help Garnier comply with its social, environmental and ethical standards, we proposed transforming its LC Serum Booster POS ​in Indonesia from acrylic to a more sustainable material.​

Initially, the idea of using paper board was met with concern that ​it may not achieve the quality finish of a plastic material. However, as experts in sustainability sourcing and value engineering, ​we proved that a paper board solution, if developed the right ​way, can be just as visually pleasing as acrylic.

The results

Our recommendation helped realise ROI and reduce the use of plastic in Garnier’s POS, transforming it into a paper board material that is recyclable, while preserving its high-quality aesthetic:

  • 60% lighter versus plastic POS, making it easier to assemble and transport
  • 100% certified paper board, helping achieve a sustainable solution
  • 95% recycled materials to avoid wastage
  • Zero electronic components for operational cost savings

 

We're an award-winning strategic partner of L’Oréal ​

  • Awarded Best Partner in Solidarity Sourcing 2022 for North Asia and China    
  • Eco Design Rules deployed​
  • 100% FSC/PEFC Certified​
  • 130 full-time equivalent contribution to Solidarity Sourcing​
  • Sustainability performance metrics captured and reported​

The challenge

In a category where high-quality visuals are key, how can a beauty brand preserve its aesthetic values and build ROI, all while staying true to its sustainability practice? Our task was to bring L’Oréal's commitment to sustainability to life through its Garnier brand. ​

The approach

To help Garnier comply with its social, environmental and ethical standards, we proposed transforming its LC Serum Booster POS ​in Indonesia from acrylic to a more sustainable material.​

Initially, the idea of using paper board was met with concern that ​it may not achieve the quality finish of a plastic material. However, as experts in sustainability sourcing and value engineering, ​we proved that a paper board solution, if developed the right ​way, can be just as visually pleasing as acrylic.

The results

Our recommendation helped realise ROI and reduce the use of plastic in Garnier’s POS, transforming it into a paper board material that is recyclable, while preserving its high-quality aesthetic:

  • 60% lighter versus plastic POS, making it easier to assemble and transport
  • 100% certified paper board, helping achieve a sustainable solution
  • 95% recycled materials to avoid wastage
  • Zero electronic components for operational cost savings
Guardian Gajah Mada Plaza
Guardian Lippo Karawaci

Want to realise ROI by delivering more engaging customer experiences online and instore?

We can help. Get in touch to find out more.
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