“Indicia Worldwide produces cost effectively, avoiding high agency costs, whilst inherently obtaining Heineken brand knowledge, being pro-active and adding value. [They are] an internal expert and guardian producing work in the quickest and most efficient manner.”

Heineken Marketing Manager, Ireland

The challenge

As Heineken’s trusted print management partner, we were perfectly placed to maximise ROI in the brand’s marketing production process.​

We realised that the world’s second-largest brewer would benefit significantly from an organised, speedy solution to create and deliver assets for use around the globe. Within their locally organised structure, they needed to provide integrated services ​to their teams, to ensure cost efficiencies and consistency ​of marketing assets.​

The approach

After many years of successful print management with Heineken, we extended our service offering to creative production. This meant our studios could handle everything from retail displays, to digital banner ads, high-resolution print setups, packaging artwork and more. All across multiple languages, locations, and specifications.​

By positioning on-site studio teams in Dublin and Hungary, ​we also provide studio services in eight other markets, ​producing print and digital marketing assets for on-trade ​and off-trade channels. 

The results

Thanks to our expertise ​in technology implementation, ​we’re now considered the ​‘go-to’ link between marketing requirements and all ​production needs:

• 25% savings thanks to the studio model
• 37% increase in time efficiency
• 6,000+ studio hours
• 22% increase in completed jobs YoY
• Guaranteed savings in year 1