Heycar were looking to scale up and mature their CRM platform at speed. They wanted a partner to work closely with and guide their teams through tech optimisation, support and consultancy to ultimately:
Our martech experts analysed heycar’s CRM platform to identify areas for optimisation and recommend best practice ways of working. We cleansed and scaled heycar’s email campaigns and workflows, sending nearly 100,000 targeted emails. We deployed our InTouch proprietary tech alongside our CRM partner to increase comms performance and maximise ROI.
A customer-centric marketing strategy driving ROI with more leads, higher engagement and increased ecommerce sales.
“Working closely with the team of experts that Indicia Worldwide have has really been able to help us scale up quicker than we thought we could. By taking that step back and doing a 360 degree overview of where our current journeys are, where the quick wins can be made, and what optimisations we can make in the future, we have been able to see those quick wins come through. We’re seeing higher engagement, more leads and more ecommerce sales. All three are significantly contributing to the wider company goals.”
Kyran Pick, CRM Executive, heycar