Rolling out the new global nVent brand for Pentair

This complex international, multi-lingual rebrand called for super-tight, tech-enabled management and faultless creative production.

The creative production challenge

Pentair is a global, multi-billion dollar water, fluid, thermal management and equipment protection partner. In 2018 the company split into two, relaunching its electrical division as a new brand - nVent.

A branding agency had already created the nVent visual identity, so Pentair retained us as their creative production partner to systematically and creatively roll out the new brand across the world. Specifically, our task was to implement the nVent brand identity across more than 5,200 active pieces of collateral, from product brochures to web banners and everything in between. 

Our approach

By employing a structured, creative and tech-enabled approach, we implemented a technology suite that ensured complete accuracy, encompassing asset management, proofing, and final file delivery. Transparent reporting was also baked into our tech stack, delivering a future-proof solution that our clients can continue to use for many years to come.

With our tech in place, we took on a creative agency role to deliver more granular executions. We also set up bespoke client and project groups in the US, UK, and India – a dedicated team of 120 people.

Results for nVent and Pentair

A complete suite of assets and content was created across digital, email, print and video channels.

In total, 5,218 individual items were supplied across three business units. Printed collateral ranged from single page datasheets through to 508pp catalogues with 29 potential different language versions.

This complex international, multi-lingual rebrand called for super-tight, tech-enabled management and faultless creative production.

The creative production challenge

Pentair is a global, multi-billion dollar water, fluid, thermal management and equipment protection partner. In 2018 the company split into two, relaunching its electrical division as a new brand - nVent.

A branding agency had already created the nVent visual identity, so Pentair retained us as their creative production partner to systematically and creatively roll out the new brand across the world. Specifically, our task was to implement the nVent brand identity across more than 5,200 active pieces of collateral, from product brochures to web banners and everything in between. 

Our approach

By employing a structured, creative and tech-enabled approach, we implemented a technology suite that ensured complete accuracy, encompassing asset management, proofing, and final file delivery. Transparent reporting was also baked into our tech stack, delivering a future-proof solution that our clients can continue to use for many years to come.

With our tech in place, we took on a creative agency role to deliver more granular executions. We also set up bespoke client and project groups in the US, UK, and India – a dedicated team of 120 people.

Results for nVent and Pentair

A complete suite of assets and content was created across digital, email, print and video channels.

In total, 5,218 individual items were supplied across three business units. Printed collateral ranged from single page datasheets through to 508pp catalogues with 29 potential different language versions.

This complex international, multi-lingual rebrand called for super-tight, tech-enabled management and faultless creative production.

The creative production challenge

Pentair is a global, multi-billion dollar water, fluid, thermal management and equipment protection partner. In 2018 the company split into two, relaunching its electrical division as a new brand – nVent.

A branding agency had already created the nVent visual identity, so Pentair retained us as their creative production partner to systematically and creatively roll out the new brand across the world. Specifically, our task was to implement the nVent brand identity across more than 5,200 active pieces of collateral, from product brochures to web banners and everything in between. 

Our approach

By employing a structured, creative and tech-enabled approach, we implemented a technology suite that ensured complete accuracy, encompassing asset management, proofing, and final file delivery. Transparent reporting was also baked into our tech stack, delivering a future-proof solution that our clients can continue to use for many years to come.

With our tech in place, we took on a creative agency role to deliver more granular executions. We also set up bespoke client and project groups in the US, UK, and India – a dedicated team of 120 people.

Results for nVent and Pentair

A complete suite of assets and content was created across digital, email, print and video channels.

In total, 5,218 individual items were supplied across three business units. Printed collateral ranged from single-page datasheets through to 508pp catalogues with 29 potential different language versions.

More than 5,000 assets were rebranded in an 11-week period
The work covered a huge range of channels, and automated asset and version management was crucial to success
The nVent website also needed an asset overhaul
Accurate and comprehensive product brochures are key to the sales strategy for a business such as Pentair

Work with us?

Get in touch to see how we can create new value for you

Contact