Stanley Black & Decker faced costly brand consistency challenges in the wake of its merger. It needed a single partner to centralise its print management. Strengthen its brand (and tailor it to regional nuances). And deliver year-on-year savings. Right across the globe.
We made our people part of its global marketing team. Strategically placing 30 experts into 14 European markets and the USA. This gave us the power to centralise the production process and unify the brand.
We also invested in the digital space. Our unique Total Colour Management system now guarantees consistency across every substrate, print process and material. And Print on Demand means we can ship tags, stickers and wraps – in a flash.
Instead of juggling 500 separate suppliers worldwide, Stanley Black & Decker now has just one print manager– us. We’re 100% in control of the brand’s look and feel globally, with the local expertise to tweak it for each region.
Stanley Black & Decker faced costly brand consistency challenges in the wake of its merger. It needed a single partner to centralise its print management. Strengthen its brand (and tailor it to regional nuances). And deliver year-on-year savings. Right across the globe.
We made our people part of its global marketing team. Strategically placing 30 experts into 14 European markets and the USA. This gave us the power to centralise the production process and unify the brand.
We also invested in the digital space. Our unique Total Colour Management system now guarantees consistency across every substrate, print process and material. And Print on Demand means we can ship tags, stickers and wraps – in a flash.
Instead of juggling 500 separate suppliers worldwide, Stanley Black & Decker now has just one print manager – us. We’re 100% in control of the brand’s look and feel globally, with the local expertise to tweak it for each region.
Stanley Black & Decker faced costly brand consistency challenges in the wake of its merger. It needed a single partner to centralize its print management. Strengthen its brand (and tailor it to regional nuances). And deliver year-on-year savings. Right across the globe.
We made our people part of its global marketing team, strategically placing 30 experts into 14 European markets and the USA. This gave us the positioning we needed to centralize the production process and unify the brand.
We also invested in the digital space. Our unique Total Color Management system now guarantees consistency across every substrate, print process and material. And Print on Demand means we can ship tags, stickers and wraps – in a flash.
Instead of juggling 500 separate suppliers worldwide, Stanley Black & Decker now has just one print manager – us. We’re 100% in control of the brand’s look and feel globally, with the local expertise to tweak it for each region.
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