ROI Realized

This collaborative, end-to-end approach drove deeper engagement and enabled us to deliver tangible business results within the first 6 months:

           + 99% increase in email  deliverability
           + 17 unique email journeys  
           + 103 email templates
           + 10+ campaigns migrated 

The Brief

With a huge boom in digital wellness, Big Health was looking to become a bigger part of the mental health conversation. They turned to us to help amplify their investment with the Iterable platform, following our years as a Global Changemaker Partner with Iterable. We helped leverage Iterable as their customer engagement platform to become a leader in the growing and complex mental health market.

The Approach

Big Health had used the same customer engagement platform for over a year, however they needed an agency partner that could help them optimize the platform.

To ensure a truly integrated approach we assessed the effectiveness of their current martech stack to achieve optimal delivery. The first step was IP warming to build a positive sending reputation, allowing their emails to hit inboxes without being caught by a spam filter.

Planning

We harnessed behavioral data from these initial sends to close the activation gap and create new personalized customer journeys. Putting their target audience at the center of our thinking, we deployed our ‘right offer, right time, right channel’ strategy as a framework for our omnichannel campaigns.

The Results

Initial results exceeded client expectations. Using the real-time behavioral data allowed our team to measure the impact of the campaigns and drive engagement, to combine the right message at the right time across the Big Health sales funnel.

We’ve Delivered:

+ New, data-driven omnichannel campaigns that connected with the target audiences

+ New best in class customer journeys, optimizing content at the right time in the right channel

+ A successful IP warm-up allowing larger, consistent communications to their audience and facilitating a full transition away from their prior CEP to realize their return on their martech investment