Indicia has become a trusted resource for overseeing the deployment of a number of Wolt’s B2C high-profile global campaigns.
Wolt has an appetite for adding new markets, but as it stands any single campaign can feature simultaneously in
The three main touch-points which Indicia serve are; email, push and in-app. In-app messages provide information and offers to customers within Wolt’s dedicated product ordering app.
Campaign example - FMX Newly Non-Converted
26 emails
16 push
8 in-app
Multiply these figures by the number of regions, languages and dynamic messaging and there are a lot of campaign checks to be made.
Indicia liaise with Wolts central team but also each region's marketing team to ensure country-specific requirements and cultural nuances are reflected within the touch point coms and imagery. A coordinated global approach to their below-the-line messaging has been a success for Indicia; an area that is certain to grow in the future.
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