ROI realised

In Touch commerce provides a single user experience to a broad network of 700+, 7-Eleven franchise and company stores in Australia to browse and order a range of Campaign and Inventory POS. ​

• 800+ monthly orders for campaign POS ​
  and corporate inventory​
• Faster to market with frictionless sourcing​
• Integrated with warehouse provider ​
  for seamless SOH and order updates

The challenge​

Managing more than 700, 7-Eleven franchise and company stores in Australia is no easy feat. With processes around sourcing and the ordering and delivery of campaign and inventory POS at risk of being fragmented, cumbersome and costly. ​To overcome complex sourcing methods and asset management inefficiencies, 7-Eleven needed a centralised platform that streamlines workflows, automates processes and simplifies access to inventory.

The approach​

Simplifying access to 7-Eleven’s campaign and inventory items and making sure they arrive in stores on spec and on time, across the brand’s deliveries was a priority. 

​Leveraging our In Touch Technology, we set up interactive management tools to facilitate 7-Eleven’s seamless transition to new production suppliers, expedite inventory access, and track briefing and artwork approval processes for all client users. Through a single user experience on a dedicated Promo Plus platform, teams across the network can now browse and order campaigns, inventory, and corporate POS material from one place – all while having it fully integrated with existing supplier systems for increased efficiency.