The Power of Play

With 35% of the planet being gamers who play games at least every week*, gaming is quickly becoming a cultural force and a thriving social platform.

For brands, this unlocks powerful new channels to connect with highly engaged, diverse audiences. By partnering directly with game companies and tapping into the growing trend of competitive socialising, brands can look to: 

• Explore and harness key spaces to drive engagement with gamers, while authentically reflecting their values and interests 
  
  
• Bridge the digital and physical worlds to deliver memorable experiences that resonate both online and offline
  
  
• Build lasting connections through seamless integration, ensuring brands reach audiences where they're most attentive and engaged
  

Download the full report to learn more about effectively tapping into this unique ecosystem to offer meaningful connections with consumers on and beyond the screen.

*Source: WARC, 2024