How to deliver sustainable ROI with innovative tech

Building trust and loyalty is key for brands. Especially as they look to win over increasingly discerning, environmentally conscious consumers who also demand more transparency and accountability.

So how can brands build authentic, sustainable customer journeys while improving ROI across the value chain? 

Our Global Head of Sustainability Guy Cawood and Global CTO Lee Allan discuss tech-driven sustainability. They focus on delivering more accurate metrics to interpret data and support brands in finding sustainable ROI by:

• Providing enhanced visibility, operationally and within the retail environment, with technology like Trace
• Improving brand engagement and the customer experience through data and metrics that inform decision-making
• Using our innovative, In Touch, tech portfolio to further support brands’ sustainability initiatives and strategies