Leading growth and better decision-making with innovation

The big buzzword: Innovation

Innovation may mean different things to different audiences but when new ideas and methods combine with the right tech and data-driven insights, brands are enabled to make informed decisions to realise ROI in their marketing spend.

Our CEO APAC, Mahalakshmi Srinivasan, Global CTO, Lee Allan, and Client Partner for Growth and Innovation in APAC, Simon Andrews discuss the importance of technology within a ‘test, learn and optimise’ environment. They focus on why global brands choose to partner with us to accelerate their growth and engage their customers online and in-store by:

• Understanding innovation as an evolution, with consistent shifts from cost-based to value-based conversations  
• Leveraging an agile, modular tech stack that enables incremental gains, insight-led innovation, and improved performance across the value chain 
• Delivering innovation against expectations of more effective local area marketing
• Increasing speed to market in a post-pandemic landscape