Why unlocking the power of your martech stack is vital to realising ROI

Just 42% of marketers’ martech stack capabilities are utilised. That's according to the 2022 Gartner Marketing Technology Survey. This means more than half of a brand’s tech is costing money but not improving efficiencies or driving performance.

As businesses grow, so should their tech stack. This ensures it will adapt to meet evolving business needs. Watch our Global CTO Lee Allan, Global Head of Customer Success, Client Technology Shelley Rowe, and Global Head of Operations Technology Amanda Winton.  They talk about supporting brands on their journeys to best-in-class, scalable technology by:

• Building robust, modular SaaS offerings within Indicia Worldwide’s In Touch suite, while tailoring solutions to business drivers and brand objectives
• Growing the maturity of brands’ tech stacks to ensure continued utility, relevance and delivery of ROI now and in the future
• Key technology trends, including the demand for greater consistency in omnichannel marketing