According to the latest Forrester Predictions 2025: Retail Report, one in five US and EMEA retailers are launching customer-facing genAI applications in 2025. *
AI remains front of mind for marketers in 2025. Shifting from rule-based chatbots with basic responses, AI-driven tools are now offering a sophisticated ecosystem to support retailers and marketers alike. Those that are successfully deploying machine learning, natural language processing, and generative AI, are able to offer a frictionless and immersive buyer journey. How?
Download our eBook to discover what you need to know to:
- Integrate AI-assisted shopping into your marketing strategy
- Drive sustainable growth in an increasingly competitive landscape
- Create a joined-up shopping experience across platforms
Download the full report to learn more about how we believe this game changing tech will continue to transform the retail landscape.
*Forrester, Predictions 2025: Retail Report, October 22, 2024
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