This privacy notice describes who Indicia Worldwide are, where we obtain personal information, what we do with it and how we ensure data protection rights are respected. It applies to individuals whose personal information we process in the course of operating our business.
Who we are
Indicia Worldwide is the brand name for Konica Minolta Marketing Services Limited, a wholly owned subsidiary of Konica Minolta Holdings USA Inc.
We are an insight and technology-led communications agency with global production expertise. Our registered office is 199 Water St, New York, 0038.
Where we obtain personal information
We may obtain your personal information from a number of different sources both directly and indirectly:
When you visit one of our websites, when you complete one of our data-collection forms, when you engage with us on social media, when you contact us by any means with queries or request meetings, when you engage with us whilst acting as a representative of your organisation or when you visit one of our sites in person.
When a client shares your personal information with us in order to fulfil a service.
What we do with your information
Personal information collected directly from you will be used during the course of establishing and maintaining our mutual business interests. In addition, it may also be used to keep you up to date about our products and services and let you know about market and industry trends and topics we believe to be of interest and relevant to you.
Our clients provide us with personal information which they capture when an individual engages, purchases or otherwise receives a product or service from them. engages, purchases or otherwise receives a product or service from them. Our clients may share personal information with us, and we use this information with our clients to ensure that any service provided is fulfilled and marketing communications we deliver are appropriate and relevant.
The types of personal information our clients will disclose to us varies between clients. However, they typically include the following:
How we use data provided by our clients:
How we use the data
Lawful basis for processing
To identify existing customers who might be interested in other products and services from our client, and to provide our clients with additional information about the types of products and services you might be interested in.
To deliver marketing communications to these customers on behalf of our clients – via direct mail, email or other forms of digital communication such as social media targeting
Legitimate Interests / Consent
Processing your personal information
We use a range of statistical techniques to identify which products and services offered by our clients will be relevant to each individual. We do this by comparing the characteristics of individuals that have purchased products to the characteristics of people who haven’t yet purchased.
Sharing personal information
We sometimes share your personal information with trusted third parties to support our business activities:
Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:
Examples of the kind of third parties we work with are as follows:
Sharing your data with third parties for their own purposes:
We will only do this in very specific circumstances, for example:
We respect your rights regarding the processing of your personal information, and will only use information we hold about you in accordance with all regulatory requirements, including but not limited to federal and state data privacy laws, for example the Health Insurance Portability and Accountability Act, the Children’s Online Privacy Protection Act, and in line with the California Consumer Privacy Act (CCPA) we provide you with the following information rights:
The Right to Know about the personal information we collect about you and how it is used and shared.
The Right to Correct the personal information we store about you.
The Right to Delete information in some circumstances.
The Right to Opt-Out of the sale of your personal information.
The Right to Non-Discrimination for exercising your CCPA rights.
If you would like us to provide you with these details, please submit a request by clicking here.
We are committed to only holding personal information where there is a valid reason for doing so and for no longer than is necessary for fulfilling that purpose. Personal information is retained in line with our internal data retention policy.
Keeping your information secure
All personal information that is provided to us is stored on secure servers. We have put in place (and require anyone we share your information with to put in place) appropriate measures to protect the security of your information.
In addition, we limit access to this information to those of our employees, agents, contractors and other third parties who have a business need to know. We will require them only to process personal information on our instructions and they are subject to a duty of confidentiality.
Who to contact
We hope this privacy notice has been helpful in setting out the way we handle your personal information and your rights to control it.
5th July 2021
5th November 2021
19th May 2022
21st June 2022