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In today’s marketing landscape, brand love alone isn’t enough to drive business growth. Emotional connections spark relationships, but the real challenge is turning them into sales you can measure. As sponsors of Iterable Activate Summit 2025, our experts will be joined on stage by our client partner from STIHL to explore how deep audience understanding strengthens those connections to drive ROI. 

This session provided practical strategies for marketers looking to scale personalization, boost engagement, and turn customer insights into actions that drive sales. Session attendees discovered how to move beyond brand love to brand growth — transforming emotional connections into measurable business impact.

 

Meet Our Team

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Lee Allan

Speaker

Global Chief Technology Officer, Indicia Worldwide

As businesses grow, so should their tech stack. Watch as Lee shares how brands can cultivate better connections with audiences, increase consumers’ life-time value and maximize their marketing budget to deliver ROI.

 

Watch

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Erik Bledsoe

Speaker

Sr. Manager Digital Marketing, STIHL USA

For the past two years Erik has led the Digital Marketing team at STIHL, driving their digital strategy across multiple channels while focusing on innovative and measurable results.

 

 

Learn More

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Debra Wolf

Speaker

Strategy Director, Indicia Worldwide 

Debra digs in to how brands are putting the AI into retAIl, and how to leverage the latest trends to create an immersive buyer journey.

 

Read More

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Dan Fossaceco 

 

Head of Agency Sales, EMEA 

 

 

Connect with us on-site in San Jose at Iterable Activate 2025

 

 

 

Book a Meeting

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CRM Maturity Assessment

Our team of experts want to dig into the health of your CRM platform.

Complete our 5 minute CRM Maturity Assessment to get the lowdown on your current CRM capabilities and strategic recommendations for making changes to increase sales. 

 

CRM Maturity Assessment

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We Are Changemakers

As Iterable Changemaker Partners, we are experts at harnessing the power of its Customer Engagement Platform. We combine their innovative technology with data analytics. We use these insights to inform creative strategies that drive emotional connections between brands and their audiences. Find out how we delivered personalization at scale for Big Health.

ROI Realized:  

        + 99% increase in email deliverability 
+ 17 unique email journeys   
+ 103 email templates 
+ 10+ campaigns migrated 

 

Case Study

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