In today’s marketing landscape, brand love alone isn’t enough to drive business growth. Emotional connections spark relationships, but the real challenge is turning them into sales you can measure. As sponsors of Iterable Activate Summit 2025, our experts will be joined on stage by our client partner from STIHL to explore how deep audience understanding strengthens those connections to drive ROI.
This session provided practical strategies for marketers looking to scale personalization, boost engagement, and turn customer insights into actions that drive sales. Session attendees discovered how to move beyond brand love to brand growth — transforming emotional connections into measurable business impact.
As Iterable Changemaker Partners, we are experts at harnessing the power of its Customer Engagement Platform. We combine their innovative technology with data analytics. We use these insights to inform creative strategies that drive emotional connections between brands and their audiences. Find out how we delivered personalization at scale for Big Health.
ROI Realized:
+ 99% increase in email deliverability
+ 17 unique email journeys
+ 103 email templates
+ 10+ campaigns migrated
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