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Gold award-winning POS for Nestlé – offering tempting ROI​

The challenge

In our increasingly health-conscious climate, more and ​more consumers are actively avoiding the confectionary aisle. ​So, for Nestlé, having a presence at checkouts is vital to help ​drive impulsive sales.​

As experts in POS manufacturing and POS design, we were ​asked to create a unit that could be placed in a variety of in-store locations – aiming to boost ROI by turning airspace around checkouts into selling space.

The approach

Working with design partner id8 Studio, we produced ​an innovative point-of-sale system. Premium, adaptable ​and effective, the Nestlé Odyssey unit was designed ​to attach to existing grocery store hardware.​

Various attachments enable it to be transformed from wall ​to free-standing, or even mounted onto checkout displays. ​The unit also seamlessly integrates into a range of store ​
designs – complementing existing décor rather than ​clashing with it.

The results

The Odyssey units turned airspace into prime selling space – allowing Nestlé to win back front of store by keeping products within arm’s reach of shoppers at the checkout.

  • Increasing sales ​across Nestlé’s ‘gold’ range – KitKat +40% and KitKat Chunky +20%
  • Fulfilled objectives and ​surpassed sales KPIs in just ​12 weeks​
  • Won Gold ​at both the ANZ Shop! Awards ​and 2020 Global Shop! Awards ​– impressing judges with its modularity, simplicity of connection (“as easy as Lego”) and ability to drive results​

 

The challenge

In our increasingly health-conscious climate, more and ​more consumers are actively avoiding the confectionary aisle. ​So, for Nestlé, having a presence at checkouts is vital to help ​drive impulsive sales.​

As experts in POS manufacturing and POS design, we were ​asked to create a unit that could be placed in a variety of in-store locations – aiming to boost ROI by turning airspace around checkouts into selling space.

The approach

Working with design partner id8 Studio, we produced ​an innovative point-of-sale system. Premium, adaptable ​and effective, the Nestlé Odyssey unit was designed ​to attach to existing grocery store hardware.​

Various attachments enable it to be transformed from wall ​to free-standing, or even mounted onto checkout displays. ​The unit also seamlessly integrates into a range of store ​
designs – complementing existing décor rather than ​clashing with it.

The results

The Odyssey units turned airspace into prime selling space – allowing Nestlé to win back front of store by keeping products within arm’s reach of shoppers at the checkout.

  • Increasing sales ​across Nestlé’s ‘gold’ range – KitKat +40% and KitKat Chunky +20%
  • Fulfilled objectives and ​surpassed sales KPIs in just ​12 weeks​
  • Won Gold ​at both the ANZ Shop! Awards ​and 2020 Global Shop! Awards ​– impressing judges with its modularity, simplicity of connection (“as easy as Lego”) and ability to drive results​

 

The challenge

In our increasingly health-conscious climate, more and ​more consumers are actively avoiding the confectionary aisle. ​So, for Nestlé, having a presence at checkouts is vital to help ​drive impulsive sales.​

As experts in POS manufacturing and POS design, we were ​asked to create a unit that could be placed in a variety of in-store locations – aiming to boost ROI by turning airspace around checkouts into selling space.

The approach

Working with design partner id8 Studio, we produced ​an innovative point-of-sale system. Premium, adaptable ​and effective, the Nestlé Odyssey unit was designed ​to attach to existing grocery store hardware.​

Various attachments enable it to be transformed from wall ​to free-standing, or even mounted onto checkout displays. ​The unit also seamlessly integrates into a range of store ​
designs – complementing existing décor rather than ​clashing with it.

The results

The Odyssey units turned airspace into prime selling space – allowing Nestlé to win back front of store by keeping products within arm’s reach of shoppers at the checkout.

  • Increasing sales ​across Nestlé’s ‘gold’ range – KitKat +40% and KitKat Chunky +20%
  • Fulfilled objectives and ​surpassed sales KPIs in just ​12 weeks​
  • Won Gold ​at both the ANZ Shop! Awards ​and 2020 Global Shop! Awards ​– impressing judges with its modularity, simplicity of connection (“as easy as Lego”) and ability to drive results​

 

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