Minimal installation time, maximum visual impact – activating in-store with an easy-to-assemble, disruptive display that resulted in an uplift in total Lynx sales
Minimal installation time, maximum visual impact – activating in-store with an easy-to-assemble, disruptive display that resulted in an uplift in total Lynx sales
Minimal installation time, maximum visual impact – activating in-store with an easy-to-assemble, disruptive display that resulted in an uplift in total Lynx sales
Fresh fragrances are the top growth driver in the Male Deodorants category. To meet consumer demands, Unilever’s Lynx created its most irresistibly fresh, tropical fragrance yet: the Lynx Epic Fresh. Lynx needed an impactful display that would cut through in crowded store aisles – to drive both brand salience and positive ROI.
Together with a local partner, we developed a bespoke tower bin in the form of a larger-than-life model of the Lynx deodorant can, its #1 brand icon. The display was designed with maximum visual impact and ease of assembly in mind. The aim was to increase product awareness and sales, while improving efficiencies with reduced installation times:
This disruptive, high-impact display successfully delivered:
Following the Epic Fresh activation in Woolworths stores, we had the opportunity to then develop a new POS item – scented aisle fins that dispersed the Epic Fresh fragrance in stores – for the retailer. Another major win!
Fresh fragrances are the top growth driver in the Male Deodorants category. To meet consumer demands, Unilever’s Lynx created its most irresistibly fresh, tropical fragrance yet: the Lynx Epic Fresh. Lynx needed an impactful display that would cut through in crowded store aisles – to drive both brand salience and positive ROI.
Together with a local partner, we developed a bespoke tower bin in the form of a larger-than-life model of the Lynx deodorant can, its #1 brand icon. The display was designed with maximum visual impact and ease of assembly in mind. The aim was to increase product awareness and sales, while improving efficiencies with reduced installation times:
This disruptive, high-impact display successfully delivered:
Following the Epic Fresh activation in Woolworths stores, we had the opportunity to then develop a new POS item – scented aisle fins that dispersed the Epic Fresh fragrance in stores – for the retailer. Another major win!
Fresh fragrances are the top growth driver in the Male Deodorants category. To meet consumer demands, Unilever’s Lynx created its most irresistibly fresh, tropical fragrance yet: the Lynx Epic Fresh. Lynx needed an impactful display that would cut through in crowded store aisles – to drive both brand salience and positive ROI.
Together with a local partner, we developed a bespoke tower bin in the form of a larger-than-life model of the Lynx deodorant can, its #1 brand icon. The display was designed with maximum visual impact and ease of assembly in mind. The aim was to increase product awareness and sales, while improving efficiencies with reduced installation times:
This disruptive, high-impact display successfully delivered:
Following the Epic Fresh activation in Woolworths stores, we had the opportunity to then develop a new POS item – scented aisle fins that dispersed the Epic Fresh fragrance in stores – for the retailer. Another major win!
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