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Realising ROI while rolling out the new global nVent brand for Pentair​

The challenge

Pentair is a global, multibillion-dollar water, fluid, thermal management and equipment protection partner. In 2018 ​the company split into two, relaunching its electrical division ​as a new brand: nVent.​

As their creative production partner, our task was to systematically and creatively roll out the new brand across the world. This meant implementing the nVent identity across more than 5,200 active pieces of collateral, from product brochures to web banners. 

The approach

By employing a structured, creative and tech-enabled approach, we implemented a technology suite that ensured complete accuracy, encompassing asset management, proofing, and final file delivery. Transparent reporting was also baked in, delivering ​a future-proof solution that our clients can continue to use – ​and enjoy ROI from – for many years to come.​

We then took on a creative agency role to deliver more granular executions. Plus, set up bespoke client and project groups in the US, UK, and India – a dedicated team of 120 people.

The results

The work covered a huge range ​of channels, with automated asset and version management crucial to success​.

  • 5,000+​ assets rebranded in ​an 11-week period​
  • 29 different ​language versions​ –printed collateral ranged from single-page datasheets through to 508pp catalogues​

The challenge

Pentair is a global, multibillion-dollar water, fluid, thermal management and equipment protection partner. In 2018 ​the company split into two, relaunching its electrical division ​as a new brand: nVent.​

As their creative production partner, our task was to systematically and creatively roll out the new brand across the world. This meant implementing the nVent identity across more than 5,200 active pieces of collateral, from product brochures to web banners. 

The approach

By employing a structured, creative and tech-enabled approach, we implemented a technology suite that ensured complete accuracy, encompassing asset management, proofing, and final file delivery. Transparent reporting was also baked in, delivering ​a future-proof solution that our clients can continue to use – ​and enjoy ROI from – for many years to come.​

We then took on a creative agency role to deliver more granular executions. Plus, set up bespoke client and project groups in the US, UK, and India – a dedicated team of 120 people.

The results

The work covered a huge range ​of channels, with automated asset and version management crucial to success​.

  • 5,000+​ assets rebranded in ​an 11-week period​
  • 29 different ​language versions​ –printed collateral ranged from single-page datasheets through to 508pp catalogues​

The challenge

Pentair is a global, multibillion-dollar water, fluid, thermal management and equipment protection partner. In 2018 ​the company split into two, relaunching its electrical division ​as a new brand: nVent.​

As their creative production partner, our task was to systematically and creatively roll out the new brand across the world. This meant implementing the nVent identity across more than 5,200 active pieces of collateral, from product brochures to web banners. 

The approach

By employing a structured, creative and tech-enabled approach, we implemented a technology suite that ensured complete accuracy, encompassing asset management, proofing, and final file delivery. Transparent reporting was also baked in, delivering ​a future-proof solution that our clients can continue to use – ​and enjoy ROI from – for many years to come.​

We then took on a creative agency role to deliver more granular executions. Plus, set up bespoke client and project groups in the US, UK, and India – a dedicated team of 120 people.

The results

The work covered a huge range ​of channels, with automated asset and version management crucial to success​.

  • 5,000+​ assets rebranded in ​an 11-week period​
  • 29 different ​language versions​ –printed collateral ranged from single-page datasheets through to 508pp catalogues​
More than 5,000 assets were rebranded in an 11-week period
The work covered a huge range of channels, and automated asset and version management was crucial to success
The nVent website also needed an asset overhaul
Accurate and comprehensive product brochures are key to the sales strategy for a business such as Pentair

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