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Realising ROI with creative technology for Unilever Philippines' POS production

“Thank you very much for the hard work and fast revert! We are very happy with the output.”

Merch Ops Planning Manager, Unilever Philippines

The challenge

Unilever Philippines were struggling with delays in their POS output due to things like briefings, feedback and slow approvals, plus manual sourcing of final artworks by suppliers.​

So, they asked us to help strengthen the marketing​ production process by optimising creative production ​and improving efficiency. 

The approach

We introduced Unilever’s Creative Studio – effectively extending the services we provided them from print management to creative production. Powered by our In Touch Technology, Creative Studio can produce POS materials with increased speed and fewer errors. This leverages an automation process that increases efficiency and turnaround time while providing the ability to track ​and collaborate.

The results

The entire production process can be completed across one platform – from briefing to final artwork​. A centralised library also stores and archives assets, and provides stakeholders with easy access to brand-compliant collateral. Real-time reporting ensures transparency across the entire process​.

  • Increased efficiency – the number of delayed projects decreased from ​28% to 10%​
  • On average projects ​were completed ​1-3 days ahead ​of schedule​
  • Accelerated production, with​ 20% ​more projects delivered ​ahead of time ​

“Thank you very much for the hard work and fast revert! We are very happy with the output.”

Merch Ops Planning Manager, Unilever Philippines

The challenge

Unilever Philippines were struggling with delays in their POS output due to things like briefings, feedback and slow approvals, plus manual sourcing of final artworks by suppliers.​

So, they asked us to help strengthen the marketing​ production process by optimising creative production ​and improving efficiency. 

The approach

We introduced Unilever’s Creative Studio – effectively extending the services we provided them from print management to creative production. Powered by our In Touch Technology, Creative Studio can produce POS materials with increased speed and fewer errors. This leverages an automation process that increases efficiency and turnaround time while providing the ability to track ​and collaborate.

The results

The entire production process can be completed across one platform – from briefing to final artwork​. A centralised library also stores and archives assets, and provides stakeholders with easy access to brand-compliant collateral. Real-time reporting ensures transparency across the entire process​.

  • Increased efficiency – the number of delayed projects decreased from ​28% to 10%​
  • On average projects ​were completed ​1-3 days ahead ​of schedule​
  • Accelerated production, with​ 20% ​more projects delivered ​ahead of time 

“Thank you very much for the hard work and fast revert! We are very happy with the output.”

Merch Ops Planning Manager, Unilever Philippines

The challenge

Unilever Philippines were struggling with delays in their POS output due to things like briefings, feedback and slow approvals, plus manual sourcing of final artworks by suppliers.​

So, they asked us to help strengthen the marketing​ production process by optimizing creative production ​and improving efficiency. 

The approach

We introduced Unilever’s Creative Studio – effectively extending the services we provided them from print management to creative production. Powered by our In Touch Technology, Creative Studio can produce POS materials with increased speed and fewer errors. This leverages an automation process that increases efficiency and turnaround time while providing the ability to track ​and collaborate.

The results

The entire production process can be completed across one platform – from briefing to final artwork​. A centralised library also stores and archives assets, and provides stakeholders with easy access to brand-compliant collateral. Real-time reporting ensures transparency across the entire process​.

  • Increased efficiency – the number of delayed projects decreased from ​28% to 10%​
  • On average projects ​were completed ​1-3 days ahead ​of schedule​
  • Accelerated production, with​ 20% ​more projects delivered ​ahead of time ​

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